Digital Marketing Specialist

Company Overview

At EarthNWe, we’re more than just a brand - we’re a movement. Driven by a mission to revolutionize regional products and elevate artisanal craftsmanship, EarthNWe is dedicated to showcasing India’s rich cultural heritage through eco-friendly products that celebrate diversity, inclusivity, and sustainability. We empower local artisans, delight our customers, and create a thriving ecosystem for regional products – and we’re looking for someone as passionate as we are to join us.

About the Role

We’re on the lookout for a Digital Marketing Specialist who is ready to make an impact! This is a full-time, on-site role at our Guwahati office, where you’ll bring your expertise in digital marketing and social media to help EarthNWe grow its online presence, engage our target audience, and boost brand recognition. You’ll develop and implement creative digital campaigns, monitor analytics, and use data-driven insights to refine strategies, ensuring maximum engagement and visibility.

Key Responsibilities

• Social Media Strategy: Design, implement, and optimize social media strategies that build community, drive engagement, and strengthen brand loyalty.
• Digital Campaigns: Develop impactful campaigns on platforms like Google Ads and Facebook Ads (experience with these platforms is a plus).
• Content Creation: Collaborate to create compelling content and visuals for campaigns, ads, and posts.
• Analytics & Optimization: Analyze campaign data to extract actionable insights and optimize strategies.
• SEO & SEM: Employ advanced SEO and SEM techniques to enhance brand visibility across search engines.
• Email & WhatsApp Marketing: Create targeted campaigns to attract and nurture leads, driving conversions and brand loyalty (experience with WhatsApp campaigns is a plus).
• Travel Opportunities: Occasional travel may be required to optimize on-site content creation.

What You’ll Bring

• Digital Expertise: Proven experience in digital marketing, social media management, and campaign strategy.
• Analytical Skills: Strong ability to interpret data and optimize strategies.
• Creative Content Development: Skilled in creating engaging, on-brand content.
• SEO/SEM Knowledge: Up-to-date on best practices for high visibility.
• Communication Skills: Strong interpersonal skills for effective cross-team collaboration.
• Proactive & Adaptable: Ability to take initiative and continuously optimize in a dynamic environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Experience in web analytics, online marketing, and content creation.
• Familiarity with email marketing and lead generation.
• A passion for EarthNWe’s mission and commitment to cultural craftsmanship and sustainability.

Why EarthNWe?

At EarthNWe, you’ll be part of a passionate team dedicated to creating a positive impact on local artisans, the environment, and our customers. With us, you’ll have the opportunity to advance your career, make meaningful connections, and make a lasting impact in digital marketing. Join us in revolutionizing regional products and reaching a global audience with our handcrafted, eco-conscious products. We can't wait to meet you.

Apply today, and let’s build something beautiful together!