Digital Marketing Manager
RackBank
Date: 3 weeks ago
City: Indore, Madhya Pradesh
Contract type: Full time
Responsibilities
- Develop and implement comprehensive Google Ads strategies to drive qualified leads, increase brand visibility, and achieve marketing objectives.
- Create and manage Google Ads campaigns, including campaign setup, ad copy creation, ad extensions, and bid management.
- Monitor campaign performance, analyze data, and generate insights to optimize campaigns, improve ROI, and meet KPIs.
- Continuously stay updated with the latest industry trends, algorithm changes, and best practices in Google Ads, and incorporate them into campaign strategies.
- Collaborate with cross-functional teams, including content, design, and development, to align marketing efforts and ensure campaign success.
- Conduct A/B testing and implement conversion rate optimization techniques to improve landing page performance and maximize conversion rates.
- Track and analyze key metrics using Google Analytics and other relevant tools, prepare regular reports, and present findings to stakeholders.
- Stay informed about competitor activities and industry developments to identify opportunities and potential threats.
- Manage digital marketing budgets effectively and allocate resources to achieve optimal results.
- A PPC expert is a must.
- B2B marketing experience is a must.
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