Digital Marketing Executive - DM01

When life gives you lemons and you create a strategy to market them as the best lemons, you might be the one we’re looking for!

Lemon Yellow is hiring a Digital Marketing Executive, with a heart for content and eye for marketing, that enables you to create campaigns that drive engagement and deliver results. If you have a knack for integrating trends, analytics, and strategic thinking into compelling digital marketing initiatives, you’ll fit right in with us.

What do we need from you?

Communications & Branding

Brand Tone & Messaging: Develop and maintain the company's brand voice. Ensure consistency in messaging across all touchpoints, including digital and offline platforms.

Public Relations: Manage media relations, and maintain a positive public image. Act as the spokesperson for the brand, driving positive media coverage.

Brand Positioning: Define and evolve the brand's positioning in the market. Lead initiatives to strengthen brand perception and recognition.

Content Strategy: Support content creation for various communication channels (blogs, articles, case studies, newsletters, etc.) to enhance brand storytelling and visibility.

Channel Marketing & Communications

Channel Campaigns: Create and manage targeted marketing campaigns across digital and offline channels to drive awareness, engagement, and conversion.

Email Marketing: Design and execute strategic email campaigns for lead nurturing, product updates, and promotional activities.

Community Engagement: Develop and nurture industry-related communities, enhancing brand loyalty and engagement across specific sectors.

Social Media Management: Develop social media strategies to expand the company’s digital footprint. Oversee content creation, audience engagement, and analytics to measure success.

Marketing & PR Execution

Event and Conference Management: Represent the brand at industry events, ensuring consistent communication of brand values and positioning. Coordinate participation in public-speaking opportunities and sponsorships.

Marketing Collaterals: Oversee the creation of high-quality marketing materials such as brochures, pitch decks, and presentations that align with the brand guidelines.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Content or related field.
• 2-4 years of experience in Content & communication, branding, PR, and channel marketing roles.
• Knack for writing - long form as well as copy
• Proven track record of developing and executing successful digital marketing strategies.
• Strong understanding of current digital marketing trends and best practices.
• Excellent communication and interpersonal skills.
• Experience in managing a team and working collaboratively across departments.
• Ability to analyze data and metrics to measure the success of campaigns and inform decision-making.
• Proficiency in marketing software and tools (e.g., Google Analytics, SEMrush, Mailchimp, etc.).
  
  

What are we offering?

• Experience
  
  

A chance for you to work with us on some of the best and up-and-coming products and services. Variety is the spice of Lemon Yellow’s portfolio - so you’ll get to test your design skills across industries.

• Exposure
  
  

If you believe in your strategies, we believe in you. Work directly with clients, interact with the brains behind the products, and learn everything first-hand. We don’t filter learning - everyone who wants to learn gets a platform.

• Empathy
  
  

We have a carefully curated culture that promotes 2 things: fun & fulfilment. Your welfare - personal, professional, mental, and physical - becomes our responsibility. From Fitness Thursdays to learning sessions, we try to make you laugh & learn.

Who are we?

Lemon Yellow LLP is a user-centered UI/UX design agency, based out of Thane, Maharashtra. With international operations, an experienced mentorship, and a passionate team, we aim to design digital happiness.

If you also believe in creating designs that will make the lives of users all around easier, this is the right place for you.