Digital Commerce Manager

Overview

In this role you will act as the Perfect eStore Analyst across SSA. You will support the ongoing rollout of mFilterit, acting as subject matter expert and focusing on driving tool usage within our markets by leading monthly market connects, shaping training requirements & consolidating best practice/ case studies into Perfect eStore PiCOS (Picture of success).

You will also own the execution to impact of Perfect eStore analytics and market tracking via mFilterit, ensuring that the Perfect eStore scorecard is truly embedded into market’s & Sector’s performance review processes to drive visibility & focus on where & how to drive PepsiCo sales via Perfect eStore execution.

You will lead the consolidation of best practice & help support markets by integrating this into Perfect eStore PiCOS - toolkits aimed at providing clear best in class recommendation to drive PepsiCo’s digital shelf execution, and will require you to tailor content to meet the market’s different level of maturity from foundation level ‘Building the Basics’ to Gold Standard. In order to be successful you will partner with the cross-functional teams & local BU teams.

This role is a key part of the wider eComm capability community and you will support teams by leading the deployment & management of common capability development tools e.g. eConsultancy to drive further eComm integration & help to upskill the wider business.

Responsibilities

• Lead blueprints development of eComm best practice via Perfect eStore PiCOS & thought connectivity to BUs, Channel Leads
• Be a Power User of mFilterit platform - ability to understand & interpret the data, develop best practice & drive change in BUs
• Review reporting & diagnostics data of platforms to identify key progress areas, problems & opportunities & provide recommendations
• Work closely with Merchandising teams to implement changes and recommendations.
• Support the deployment & usage acceleration of mFilterit via monthly market connects plus training programme development
• Establish a clear Perfect eStore scorecard - Drive improved Perfect eStore analytics & Market tracking via mFilterit (customized for SA)
• Help define & test what good looks like (Build Picture of Success)
• Work with core DX Perfect Store teams to integrate eComm thinking into omni-channel customers
• Analyse & diagnose content, availability & visibility and provide recos
• Analyse & diagnose assortment, promotion adherence, review & rating
• Review reporting & diagnostics data of platforms to identify key progress areas, problems & opportunities & provide recommendations.
• Reporting weekly / monthly / quarterly maintenance
• Implementation from PDS Global Playbook(e.g. Sales Impact Model)
• Identify reporting needs for key users (consider both managerial and operations, inc reports scorecards etc)
  
  

Qualifications

• Strong academic background - e.g. Bachelor’s in commerce/business administration
• Experience in retail / retail execution - ideally online
• Ability to analyse multiple data sets, draw conclusions & present clear recommendations
• Strong communication skills to work across multiple BUs & stakeholders
• Ability to work with & influence a wide range of stakeholders across eComm internally & externally - including but not limited to: Channel leads, BU eComm teams, eComm marketing & external data providers
• Inspire others - ability to engage broad range of stakeholders both through compilation of compelling and persuasive presentations and ability to deliver
• Strong presentation and communication skills - skilled at building presentations to present and influence internally / externally at all levels
• Ability to translate data into clear actionable insights
• Test & learn mindset
• Ability to work with virtual teams across multiple geographies & timezones
• Proactive approach - drive online sales and customer engagement whilst taking others with you
• Ability to strategically frame opportunity, codify & share learnings across wide group of stakeholders
• Previous eComm experience preferred
• Ability to handle multiple work streams simultaneously and to tight deadlines in a fast-paced and dynamic environment.
• Good collaborator and influencer: Experience working with a breadth of stakeholders and peers - levels, functions
• Ability to extract key messages from complex data and craft a clear narrative
• Good commercial and operational instinct to ensure recommendations are practical and executable
• Well organized, self-sufficient and proactive: Best-in-class time management skills, ability to multitask, set priorities and plan
• Can-do, flexible attitude with resilience: Calmly able to respond to rapidly changing business priorities
• Demonstrated proficiency in utilizing Power BI for data visualization and business intelligence
• Proven experience using PowerPoint and ability to produce visually compelling presentations (i.e. beyond just operating the software) that are impactful with a senior audience
  
  

Desired

• Hands on eComm / design experience
• Experience of mFilterit or similar platform (Edge by Ascential, Data Impact etc.)