Data Analysis & Insight Lead

Company Description

Tatvic, is a marketing analytics company focusing on generating insights from data using long association with Google & its infrastructure. We breed,recognize and reward performance. As a company we are growing very fast & we are under transformation. To enable this transformation we need future leaders with eyesight which balances execution & strategic understanding.

Website: www.tatvic.com

We’re Hiring: Data Analysis & Insight Lead

Location: Ahmedabad

Department: Digital Analytics

What You’ll Do

• Lead the development of digital analytics strategies tailored to industry needs and organizational KPIs.
• Translate business objectives into comprehensive measurement frameworks, metrics, dashboards, and insights.
• Provide expert consultation on Google Analytics, GA4, and broader Mar-Tech strategy.
• Own client engagement for analytics requirements, impact assessments, and long-term optimization plans.
• Architect reporting systems by defining performance metrics, dimensions, timelines, and success indicators.
• Drive analytics consulting across industries — BFSI, E-commerce, OTT, Publishers, Automobile, and more.
• Conduct advanced analyses: segmentation, pre-post analysis, attribution modeling (DDA/Markov), and seasonality patterns.
• Perform media opportunity analysis, campaign performance evaluation, and market basket analysis.
• Execute statistical modeling including clustering, regression, and time-series forecasting.
• Lead utilization of analytics tools (Google Analytics, Adobe Analytics, GCP, BigQuery with SQL).
• Deliver high-impact insights and strategic recommendations to improve client business outcomes.
• Mentor team members, enhance analytical capability, and contribute to knowledge frameworks.
• Collaborate in pre-sales activities and solution design when needed.
  
  

Must-Have Skills

• Strong analytical and problem-solving expertise.
• Demonstrated leadership in analytics consulting or insight functions.
• Mastery of digital analytics tools (GA4, Adobe Analytics, BigQuery, GCP).
• Proficiency in SQL and advanced statistical analysis.
• Strong storytelling and presentation abilities to communicate insights effectively.
• Excellent communication skills — both verbal and written.
• Ability to manage multiple clients and lead cross-functional engagements.
• High ownership, accuracy, and strategic thinking.
  
  

Good To Have

• Experience with SaaS platforms and dashboarding tools.
• Strong PowerPoint and Canva skills for building compelling narratives.
• Understanding of marketing tech ecosystems and attribution frameworks.
• Prior experience in a consulting or agency setting.
• Commitment to continuous learning and upskilling.
  
  

Not a Fit If You

• Depend on micromanagement — this role requires leadership and ownership.
• Make decisions without validating data — accuracy is essential.
• Hesitate to adopt new tools, methods, or analytical frameworks.
• Avoid collaboration, mentoring, or feedback loops.
• Treat insights as tasks instead of business-impact opportunities.
  
  

Our Culture & Perks

• Competitive CTC: Up to 19 LPA
• Medical Insurance for you and your family
• Return-to-Work Program for new moms
• 2 Birthday Leaves/Year — for you and someone special
• 1 WFH Day/Month
• Monthly Engagement Activities — sports, games, outings
• Inclusive, Diverse Culture — your uniqueness is your strength
• Growth-first Environment — learning never stops
• 5-Day Workweek — weekends protected
  
  

Ready to turn data into direction?

Apply Now