CRM - Specialist

Job Description - CRM Specialist

We are seeking a detail-oriented and data-driven CRM Specialist to join our Customer Lifecycle team. As a CRM Specialist, you will be responsible for executing customer lifecycle campaigns, driving engagement, retention, and customer satisfaction through effective use of CRM tools and automation platforms. You will play a key role in understanding customer behavior and implementing targeted communication strategies.

Key Responsibilities:

• Execute and manage CRM campaigns across the customer lifecycle (onboarding, engagement, retention, and re-engagement).
• Work with customer data to identify touchpoints, pain points, and opportunities for engagement.
• Build and run personalized communication plans and loyalty programs to drive customer stickiness.
• Assist in the development of strategies to reduce churn and improve retention metrics.
• Collaborate with cross-functional teams (marketing, product, sales) to ensure alignment in lifecycle communication.
• Monitor campaign performance, track KPIs, and generate reports to measure effectiveness.
• Segment customer data and implement targeted strategies for each segment.
• Leverage marketing automation and CRM tools (e.g., CleverTap, MoEngage) for campaign execution.
  
  
  

Qualifications:

• Education: Bachelor’s degree in Marketing, Business Administration, or related field.
• Experience: 2-5 years of experience in CRM, customer lifecycle campaigns, or customer engagement roles.
• Technical Skills:
• Strong knowledge of CRM systems, customer segmentation, and journey mapping.
• Hands-on experience with marketing automation platforms (CleverTap, MoEngage, or similar).
• Proficiency in MS Excel and data analysis tools.
• Strong analytical and problem-solving abilities.
• Excellent communication and presentation skills.
• Ability to manage multiple campaigns/projects simultaneously.