Cluster Digital Marketing Manager

Company Description

"Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"

Job Description

• To define the marketing and communications plan for the hotel and its different profit centres at place, area, country and international levels as well as B2B and B2C.
• To implement actions contained in the marketing and communications plans and produce and/or supervise the production of any marketing and communications material.
• To increase the hotel’s exposure in external communications networks, and build up a good working relationship with the press and local media.
• To set up a sponsoring and local partnerships policy.
• To work closely and update E-commerce of all communication actions
• PR activities for the hotel
• Internal communication: provide guidelines for the staff when launching new brand concepts or partnership
• Represent the hotel in the media and other relevant occasions
• Partner with the Food & Beverage teams for hotel promotions and provide reports on the activities
• Work closely with HR to develop and support internal communication
• Online and print collateral management.
• Responsible of the marketing collaterals from creation to promotion (press releases, hotel factsheet, advertisements and publicity materials, restaurant menus)
• Maintain the long-term relationship with external clients and suppliers.
• Open communication to every level of employees in various departments.
• The ability to manage information available internally and externally in a sensitive and confidential manner and sharing information in a selective and professional manner;
• Overall Global Coordination of initiatives.
  
  

Qualifications

Knowledge and Experience

• Diploma or Degree specializing in Marketing or communications with at least 4 years relevant working experience
  
  

Competencies

• Charisma, presence and natural authority
• An open-minded attitude, an enquiring mind, cultural adaptability
• Creative, proactive, team spirit
• Good sense of organisation and ability to prioritise
• Fluent English (written and spoken)
• Results-driven
• Excellent writing skills