Category Specialist – Jewellery

About VGL Group

Vaibhav Global Limited (VGL) is a leading electronic retailer of jewelry and lifestyle products. In FY 2023-24, VGL reported a turnover of ~$365 million and employs 4,000+ people globally, with 3,000+ based in Jaipur, India.

Multi-Channel Presence

VGL reaches a broad audience through its TV, e-commerce, and digital retail platforms:

• Shop LC (USA) – Live broadcasts to 60M+ homes with a strong e-commerce presence.
• TJC, UK – Reaches 27M+ homes through TV and digital platforms.
• Shop LC Germany – Broadcasts to 40M+ homes, expanding VGL’s European market presence.
• Ideal World (UK) – Acquired in 2023, a leading UK teleshopping & digital sales platform.
• Mindful Souls – Acquired in 2023, a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products.
  
  

Social Impact & ESG Initiatives

• Your Purchase Feeds… – VGL’s flagship one-for-one meal program has provided 99M+ meals to schoolchildren in India, the US, and the UK.
• Employee Volunteering – Encourages employees to donate two hours monthly for charitable activities.
• Sustainability Commitment – Focused on renewable energy, waste reduction, and green initiatives.
• IGBC Award Winner – Recognized for excellence in green built environments at its Jaipur SEZ unit.
• Assigned a ‘Combined ESG Rating 72 (Strong)’ from ICRA ESG Ratings Limited
  
  

Talent & Culture

• Humanocracy & Micro-Enterprises – VGL fosters a decentralized, empowered work culture, enabling small, agile teams to drive innovation and ownership.
• Talent Density & Meritocracy – Prioritizing high-performance teams, rewarding talent, and a culture of excellence.
• GPTW Certified – Recognized as a Great Place to Work across India, the US, the UK, and China.
  
  

Recognition & Achievements

• Top Exporter Award – Honored by GJEPC for being India’s largest exporter of silver and colored gemstones.
• Operational Excellence – A strong track record in value-driven retail and customer-centric growth.
  
  

Job Title: Category Specialist – Jewellery

Job Summary

We are looking for a passionate and data-driven Category Specialist – Jewellery to drive the commercial strategy, performance, and growth of the jewellery category on our online channel. This role requires a strong focus on sales and support for Meta product identification, working to ensure the right products are discoverable and performing across digital platforms.

You will be responsible for assortment planning, pricing strategy, content optimization, and margin improvement, all while delivering an exceptional customer experience. The role also requires close collaboration with the Meta buyer and Google Ads team to optimize ad performance, visibility, and category ROI across social and search platforms.

Key Responsibilities

• Category Strategy & Planning
• Define and execute short-term and long-term strategies for the jewellery category.
• Identify new trends, customer preferences, and assortment gaps.
• Work closely with sourcing and buying teams to align on seasonal and promotional calendars.
• Assortment & Merchandising
• Curate product assortment and define the ideal product mix by sub-category (e.g., rings, necklaces, earrings).
• Lead product launches, collection refreshes, and promotional merchandising.
• Ensure accurate categorization and visibility of products on all platforms.
• Pricing & Margin Management
• Implement pricing strategies to balance sales growth and profit margins.
• Monitor competitor pricing and market trends to stay competitive.
• Optimize stock clearance and markdown planning.
• Sales & Performance Analysis
• Analyse category performance metrics (sales, margin, AOV, conversion rate).
• Identify actionable insights and lead initiatives to improve performance.
• Collaborate with BI/analytics to generate monthly reports.
• Cross-functional Coordination
• Partner with marketing, design, branding, and logistics teams for campaign planning and execution.
• Coordinate with tech/IT teams for website functionality related to product display, filters, and checkout etc.
• Vendor & Inventory Management
• Build and maintain relationships with suppliers, artisans, and internal buying teams.
• Monitor inventory levels and ensure optimal stock availability.
  

Requirements

• Bachelor’s degree in business, Merchandising, or related field. MBA preferred.
• 2-4 years of experience in category management, merchandising, or buying, preferably in jewellery or fashion retail.
• Strong analytical and commercial acumen with an understanding of consumer behaviour.
• Excellent project management and negotiation skills.
• Proficiency in MS Excel, Power BI, and e-commerce platforms (e.g., SFCC, AMS, ERP).
• Passion for jewellery, trends, and market dynamics.
  
  

Preferred Skills

• Understanding of product lifecycle, inventory turn, and pricing models.
• Familiarity with product content enrichment (A+ content, infographics, model imagery).
• Knowledge of precious and semi-precious stones & Diamond is a plus.