Channels & Amplification Lead, South Asia

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Channels & Amplification Lead, South Asia

POSITION PURPOSE:

We are seeking a highly experienced and strategic Senior Brand and Digital Communications Specialist to lead our branding and digital initiatives. This role is critical in shaping Bayer’s brand identity and driving impactful communication strategies targeted toward internal and external stakeholders. The ideal candidate will have 15 to 18 years of experience in brand management and digital communications, with a proven track record of developing and executing successful campaigns.

• The Communications Business Partner Channels & Amplification leads the integrated channel strategy, governance, and channel enablement for Bayer in South Asia.
• Is responsible for owning Digital Communication and driving the web, social media, and employee channel ecosystem as well as content marketing strategy (including paid media) that enables the achievement of the overall communication objectives and the functional strategy.
• Is accountable for community and stakeholder management across channels.
• Manages the development and implementation of multi-channel Corporate Branding campaign projects derived from Bayer's brand model and content framework delivering on brand communication needs and based on brand tracking and audience insights.
• Leads the development and execution of comprehensive brand communication strategies that align with Bayer’s mission and business objectives.
• Manages and optimizes Bayer’s digital presence, including social media, websites, and the intranet, ensuring content is engaging and informative.
• Reports directly to the VP & Cluster Comms Head Bayer ASEAN, ANZ and South Asia.
  
  

YOUR TASKS AND RESPONSIBILITIES:

• Own and execute the digital communication and channel strategy for Bayer in South Asia, ensuring alignment with the global governance model and local market needs.
• Stay informed on industry trends, particularly in AI and emerging digital technologies, to adapt and enhance Bayer’s brand strategy.
• Leverage data analytics and insights from various sources to inform and refine the overall digital strategy, ensuring alignment with business objectives.
• Provide strategic advice to leaders regarding the business impact/value of digital engagement activities and initiatives.
• Implement and optimize the global strategy to enhance user experience, drive audience engagement, and support community management initiatives that increase brand awareness.
• Analyze traditional and digital media landscapes to determine the most effective media mix for targeted campaigns.
• Develop and manage a comprehensive content strategy that focuses on relevant topics to boost brand visibility and audience interaction.
• Oversee the management and optimization of Bayer’s digital presence, including social media, websites, and the intranet, ensuring content is engaging and informative.
• Lead integrated campaign management year-round, overseeing project timelines, budgets, and resources to deliver impactful, on-brand initiatives and partnerships.
• Establish and track strategic KPIs to measure the effectiveness of digital platform strategy, including:
• Brand awareness and perception metrics
• Engagement rates across digital platforms
• Website traffic and conversion rates
• Social media reach and growth
• Campaign ROI in alignment with business
• Facilitate the development of thought leadership content that enhances Bayer's reputation across all communication channels.
• Oversee the creation and distribution of compelling brand narratives and globally applicable assets for both above-the-line and digital channels, translating Bayer’s mission and purpose into effective communication.
• Ensure that all branding efforts adhere to Bayer’s global standards and guidelines.
• Collaborate with content strategy owners within the organization to ensure seamless messaging and alignment across all communication platforms.
• Actively listen to the evolving comms needs and translating those insights into tailored solutions that meet business requirements of internal storytelling.
• Cultivate and manage strong interpersonal relationships with stakeholders to ensure high-quality output and collaboration across the organisation.
• Drive initiatives for internal communications that promote employee engagement and strengthen brand advocacy among employees.
  

WHO YOU ARE:

• Bachelor’s degree in journalism, Communications, Public Relations; Master’s degree preferred.
• 15-18 years of experience in brand management and digital communications, preferably in the agriculture and healthcare industry.
• Proven track record of developing and executing successful brand strategies and digital campaigns.
• Strong understanding of digital tools and platforms, including SEO, SEM, social media, and analytics.
• Excellent written and verbal communication skills with a keen eye for detail.
• Strategic thinker with the ability to generate innovative ideas and solutions that drive engagement and growth.
• Strong leadership and project management skills with the ability to manage multiple priorities and deadlines.
• Proficient in navigating organizational metrics and analyzing data to inform strategy.
• Exceptional interpersonal skills to build and maintain relationships with stakeholders at all levels.
• Adaptability - flexible mindset and willingness to embrace change and align with business transformation.
• Proficiency in digital content creation tools and graphic design software is a plus.
  
  

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YOUR APPLICATION

Bayer is an equal opportunity employer that strongly values fairness and respect at work. We welcome applications from all individuals, regardless of race, religion, gender, age, physical characteristics, disability, sexual orientation etc. We are committed to treating all applicants fairly and avoiding discrimination.

Location: India : Delhi : Delhi || India : Maharashtra : Thane

Division: Enabling Functions

Reference Code: 848525

Contact Us

• 022-25311234