Category Manager - Premium Fruits

Job Description Basic Information Unique Job Position (UJP)

Category Manager

Premium Fruits Location

Bengaluru, Delhi, Chennai, Hyderabad, Mangalore, Cochin. Purpose of the Role Establish "Premium Fruits" as the most preferred & clear differentiator brand of Fresh business with consistent focus in month wise growth in sales, margins, Existing customer satisfaction & loyalty & New customer acquisition in both Online & Offline channels. Key Activities that are a part of the Role Define target customers, positioning of the category and its USP. Be in real time touch with seasons, arrivals and prices of fruits and vegetables. Align budgets and sales plans and define deliverables dynamically for the category on assortment, sales value, and Margins. Establishment of Frontend positioning of Premium Fresh Fruits in the select Reliance stores of the respective City. Responsible for Identifying Proper Range of Fruit Categories- Create Differentiator to add value for customer experience. Competition benchmarking of GT/MT/Online retailers & wholesale benchmarking to capture market intelligence on Range, Price & Quality. Update Selling Prices across all Channels to ensure that Premium Fruits is competitively priced (capturing the market fluctuations on a real-time basis). Brand Associates / Store Team Training on the key processes to be followed at various levels. Work on Monthly Sales & Margin delivery plan for the City. Prepare short term & long-term demand forecast to ensure better availability of Premium Fruits by Sourcing team. Maintain a healthy Sales mix of the Premium Fruits thereby ensuring a healthy margin mix. Responsible for arranging various effective customer engagement initiatives & ensure customer loyalty / stickiness to the Premium Fruits Category. Execute Marketing Plan for the Offline mode of business. Coordination with packhouse & sourcing team on desired quality, timely supply, Competitive Pricing & Availability. Effective coordination with Store operation on understanding various Store operation challenges and provide solution in alignment with the City Head. Responsible for Documentation and Implementing various Category processes to ease business. Co-ordinating with various department for getting the work done Outcomes & KPIs: Achievement of Category Sales Targets. Profitability -AOP Topline, AOP Bottom line, Intake Margin Monetization input for the category Less customer complaint Fruits category Availability Sale Through. 1