Assistant Product Manager

Principal Tasks & Responsibilities: (Please write all the major jobs that the employee is required to carry

out)

 Development/ Usage of communication strategy & tools

 Explore/ Identify potential market segments & new frontiers

 Liaison with production & supply chain department to ensure availability of stocks as per billing plans

 Training of sales force for implementation of promotional strategy, USPs etc

 Interaction & Negotiation with customers directly through customer visits

 Review on effectiveness of strategies, tools etc

 Feedback from internal customers (employees, line managers etc.)

 Interaction with colleagues (phone calls, personal interaction, meetings etc)

 Travel to locations to oversee implementation of marketing programs

 Key customer Development (CRM activities)

 Formulation & Execution of Products/Therapies Promotion & Marketing Strategies & Budget:

 Promotion Plans and Communication Strategies

 STP for products and USP's

 Campaigns

 Design & development of literatures, brochures, clinical inputs, and other promo-tools with Studio, outside

agencies, Consultants and vendors.

• Training & Development of new joinee and on the job training while in the field work
  
  

Field Work

 To oversee execution of products/therapy marketing strategies

 Understand Competition, Clinical Trends

 Meeting Selected KOLs Higher level of scientific communications on products FABs, understanding

Customer preferences, views

 Conferences Participation

 Better Alignment of HO and Sales on Marketing Aspects