Assistant Manager - Digital Marketing

Who We Are

Fossil Group is a global retailer specializing in the design, innovation and marketing of fashion lifestyle and accessory products. At the heart of Fossil Group's vision is a commitment to fostering creativity and delivering the best in design through its three core businesses: the Fossil brand; the Skagen brand; and a multi-brand watch portfolio business. This portfolio includes Armani Exchange, Diesel, DKNY, Emporio Armani, Kate Spade, Marc by Marc Jacobs, Michael Kors, Michele, Relic, Tory Burch and Zodiac. Fossil Group is constantly developing its businesses through core competencies in innovative branding, world-class design and dynamic global distribution.

Make An Impact

We are looking for a results-driven and data-savvy Assistant Manager – Digital Marketing to plan, implement, and manage our e-commerce marketing strategy. In this role, you will develop innovative digital advertising campaigns to drive awareness, conversions, and sales across leading e-commerce platforms. The ideal candidate will collaborate with cross-functional teams, optimize ROI, and ensure Fossil stays at the forefront of e-commerce advertising trends.

Key Responsibilities:

• E-commerce Marketing Strategy: Act as the single point of contact for all marketing activities related to selected e-commerce platforms, ensuring maximum ROI on ad spends.
• Advertising Campaigns: Develop advertising plans tailored to campaign objectives (awareness/acquisition), leveraging data insights to select the right advertising properties.
• Keyword Optimization: Strategize and evaluate keyword campaigns for all brands, defining clear KPIs and tracking progress effectively.
• Cross-functional Collaboration: Work with the Digital Sales Team to align stock availability and ROI targets with marketing decisions. Coordinate with the in-country Brand Team to align brand priorities and secure creative approvals.
• Budget Management: Manage e-commerce advertising budgets, yearly marketing calendars, campaign strategies, and peak day action plans.
• Performance Tracking: Track, analyze, and report on campaign performance, providing actionable insights to improve outcomes.
• Industry Insights: Research and recommend new e-commerce advertising technologies and trends to keep Fossil ahead of the curve.
• Partner Sales Support: Directly or indirectly contribute to sales growth through effective advertising and marketing initiatives for e-commerce partners.

Qualifications & Experience:

• Experience: 3–5 years of experience in Digital Marketing, with a strong focus on e-commerce advertising.
• Education: Postgraduate degree in Marketing or related fields, preferably from a premier institute.

Skills & Competencies:

• Excellent communication and stakeholder management skills.
• Hands-on experience with e-commerce advertising tools and platforms, including Amazon Marketing Services (AMS) and Flipkart Brand Ads (preferred).
• Proven track record in B2C e-commerce or digital marketing for fashion/lifestyle brands, including experience managing digital marketing agencies.
• Strong analytical skills to evaluate campaign performance and derive actionable insights.
• Up-to-date knowledge of e-commerce marketing trends and advertising properties.

Why Join Fossil India:

• Innovation & Growth: Join a dynamic team focused on process automation and continuous improvement.
• Global Exposure: Experience a global role interacting with international brands and licensing operations.
• Culture: Work in a collaborative environment that values diversity, creativity, and career development.