Assistant General Manager - Category Development

For 115 years, L’Oréal, the world’s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as essential, inclusive, ethical, generous and committed to social and environmental sustainability.

In our journey, we are looking for talented individuals who can lead us on this mission.

Would you like to be a part of the adventure?

We have a suitable opportunity in the Consumer Products division for the position of AGM - Category Leader. The location of the job will be Mumbai – HO.

Mission

Create and own the Category Strategy, Short and Long term, both internally and externally from vision to execution across O+O channels and customers

Key Responsibilities

Category Strategy Design:

• Build the Category Strategy based on Deep Consumer, Customer and Shopper Insight.
• Translate the Category Strategy into Short and Long term action plans to un-lock growth (6Ps ++)
  
  

Activation O+O: (Here and Now + Build for the Future)

• Build and implement the Go-To-Market Strategy (Right Assortment x Right Channel),
• Collaborate with key stakeholders to design and deploy the Brand and Category activation plans
• Collaborate with RGM to deliver on Category Valorization (Right Price – MRP and ASP, Right Promo, Mix)
  
  

Customer Collaboration

• Strategies the right Right Brand / Category Project x Right Customer collaboration
• Engage with customers to build ”Win-Win” partnerships
• Deliver on the in-store activation agenda
  
  

Directional KPIs

• Consistent Growth: Category CNS, Category Evol%
• Competitive: Category and Brand MS%
• Profitable Growth: Valo%, GM%
• Additional input metrics: #in-store transformation agenda, Deployment OTIF
  
  

Key Skills

Functional Skills:

• Strong Analytical Mindset / Data driven decision making
• Strong on Critical thinking and Logical reasoning
• Strong appreciation of Make-Up and the Make-Up consumer
• Understanding of CPDs Route to Market
  
  

Softer Skills

• Strong Growth mindset
• High Bias for Action
• Strong collaborator / team builder
• High on Accountability
  
  

Key Relationships

• CBD Team: RGM, Merch. Manager
• Brands: Brand GMs, BBLs
• Commercial: Commercial Director, Channel Heads, Planners
• Support: CMI, Control, Zone and Groupe CBD teams
  
  

L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability or any other characteristic protected by law.