Assistant Brand Manager

Job Title: Assistant Brand Manager – North India

About SaffronStays

Founded in 2014 by Devendra Parulekar and Tejas Parulekar, SaffronStays is India’s leading luxury homestay brand. Over the past 11 years, the company has built a curated collection of 400+ private villas across 86+ scenic destinations. From hilltop estates and beachfront retreats to heritage homes and forest escapes, each villa offers the warmth of a private home with the assurance of professional hospitality.

Whether it’s a weekend getaway, an intimate wedding, a milestone celebration, or a corporate offsite, every SaffronStays property is thoughtfully designed to host life’s most meaningful moments.

Today, SaffronStays is a profitable ₹100-crore company, doubling in size every two years. It has emerged as the preferred holiday choice for families seeking privacy, comfort, and curated experiences in extraordinary settings.

Location: North India (Flexible across key hubs like Delhi or Dehradun)

Experience: Minimum 3 years in the hospitality industry

Department: Marketing & Communications

Reporting to: Brand Manager

Employment Type: Remote

Role Overview

This is a 360° marketing role that demands both creativity and executional rigor. The ideal candidate will be responsible for strategizing, executing, and managing all marketing and communications efforts across digital, partner, and internal platforms for SaffronStays' North India properties.

Key Responsibilities

A. Strategic & Digital Marketing

• Develop and execute region-specific marketing plans and campaigns.
• Leverage data insights to optimize content and communication channels.

B. Channel & Content Ownership

1.Influencer Marketing

• Identify, onboard, and manage travel, lifestyle, and luxury influencers for collaborations.
• Track ROI and content deliverables.

2.WhatsApp Marketing (WA)

• Create and distribute weekly broadcast content.
• Manage WhatsApp Business API tools for guest engagement and lead nurturing.

3.Email Direct Marketing (EDMs)

• Plan, write, and schedule emailer campaigns.
• Segment guest databases for targeted outreach.

4.OTA (Online Travel Agency) Listings

• Manage property content on platforms like Airbnb, Booking.com, MakeMyTrip, and brand website.
• Monitor performance metrics and optimize listings.

5.Blogs

• Ideate, draft, or commission blogs on travel themes, destinations, and home features.
• Optimize for SEO and cross-post on multiple platforms.

6.Google My Business (GMB)

• Regularly update GMB profiles with new photos, posts, and reviews.
• Improve visibility and local SEO rankings.

7.Ads Management

• Ideate paid campaigns on SERPs (Google Ads) and Social Media platforms (Meta, LinkedIn, YouTube).
• Coordinate with internal teams for creatives and targeting.

8.Social Media

• Curate and schedule content for Instagram, LinkedIn, and YouTube.

9.Online Reputation Management (ORM)

• Monitor guest feedback across TripAdvisor, Google, OTAs, and social platforms.
• Respond promptly and escalate issues to the operations team.

10.Creative Asset Development

• Oversee production of static and video creatives for all digital platforms including WA, EDMs, and ads.
• Brief and manage external designers/videographers as needed.

11.Website Listings: Ensure accurate, up-to-date content, imagery, and CTAs on the SaffronStays website.

12.Head Office Coordination: Liaise with HO for campaign approvals, updates, and central initiatives.

13.Internal Communication: Maintain smooth flow of marketing communication with Regional Heads, Brand Managers, and HO teams.

14.Photography & Videography

• Plan and manage property shoots, working with local creators or professionals.
• Maintain a visual asset bank for each property.

15.New Property Content Creation

• Create launch content including property descriptions, welcome packs, and brochures.
• Coordinate with content writers and photographers for go-live readiness.

16.B2B Communication

• Design communication pieces for trade partners, corporate leads, and concierge desks.
• Support sales with decks, emailers, and WhatsApp creatives.

Who You Are

• A marketer with a deep understanding of luxury hospitality and regional travel trends.
• Comfortable juggling multiple channels and campaigns simultaneously.
• Self-motivated, with an eye for detail and a knack for storytelling.
• A team player who enjoys collaborating across departments and with external stakeholders