Area Sales Manager - On Premise

[Please note this is a Direct Search led by Bacardi. Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

Job Description

Your opportunity

On Premise Manager at Bacardi are accountable for creating value by driving sales and building the brand visibility in premium and standalone establishments. They play a critical role in taking our BIO and BII portfolio brands to the next level. They do this by crafting and executing a lot of brand activations, advocacy sessions for the key consumers and retailers.

About you

* In this role you will be accountable for creating value through driving revenue and developing strategic relationships with key customer accounts within Lucknow.
* You will create the legacy of Bacardi and drive key decisions that will significantly affect Bacardi’s presence in the region.
* Your deep commercial knowledge and ability to develop strategic relationships will be key to your success in this role.

Responsibilities

With our consumer at the heart your key focus will be

* Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share)
* Deliver on Pictures of Success targets, ensure completion of surveys while working in partnership with customers / distributor to deliver excellence in execution
* Develop effective long-term relationships with customers and distributors to be perceived as the company’s leading customer contact within the state
* Execute occasion-based price pack architecture to deliver improved mix
* You will be accountable for the effective implementation of our annual price increases
* Optimize promotional plans through the year through implementation of the ROI strategy and goals
* Input into the shaping of the channel & portfolio strategy of the territory
* Communicate regularly and effectively with customers to seek inputs for product and service improvement and resolve day-to-day operational questions/issues
* Building short term and long-term sales strategy for the region based on consumer insights, and market understanding all while managing budgets and price plans
* Build effective long-term relationships with Key Customers
* Relentlessly drive a pay for performance-based approach with Key Customers

Skills and Experience

The skills and experience needed to create your legacy

* Channel strategies leading to continuous brand-pack-channel mix optimization driving NSV and volumes
* Commercial experience preferably with a beverages / FMCG / alco - bev industry. Drinks and Lifestyle Category experience is an advantage
* Well-developed written and verbal communication skills
* Effective use of networking and leveraging the same with key customers and strong interpersonal skills
* Strong negotiation skills and first-hand on-premises sales experience

Personal qualities

* You are Pro-active, Goal-oriented and Passionate about delivering results and constantly seek to improve
* You love the consumer. You create strong positive first impressions and easily build those into great relationships with customers
* You demonstrate resilience by overcoming challenges and staying calm under pressure
* You demonstrate entrepreneurial thinking, looking for new ways to achieve better results