Area Sales Manager

Job Description

JOB DESCRIPTION: AREA SALES MANAGER

Job Context

1, PURPOSE OF THE JOB:

Drive Sales Volume and revenue growth profitably by leveraging the growth opportunities, coaching the Frontline team and managing DBRs effectively

2 , KEY ACCOUNTABILITIES: Accountabilities & Scope of work

Sales Volume

• Deliver the sales volume target by developing market in the assigned territory as per Annual Operating Plan
• Add new outlets which should contribute to achieving annual volume/value targets
  
  

Market Execution

• Drive sales volumes of FMO (Focus of the Month) products and increase the Unique SKU count in the outlet and ensure Product range availability
• Drive Cooler / rack productivity by planning deployments/redeployments of resources based on Cooler/Rack governance protocols
• Required to closely work with relevant stakeholders for aligning the stock requirement as per the plan in the Region
  
  

Market Knowledge

• Track competitor activity on a continuous basis and take action to counter competitor strategies in order to increase market share
  
  

Distributor Management

• Regularly monitor the stock levels at the distributors and ensure availability of stock
• Identify and trouble shoot issues by conducting periodic visits
  
  

Cost Control

• Adherence to all processes by ensuring that there are no pending claims/ settlements with internal and external partners
  
  

Development of team

• Understands the business issues and support the team to resolve in a timely manner.
• Monitor and train the CEs, provide support and coach the team on driving the business objectives.
• Identify the key talents, help them nurture and enhance capability to take up more responsibilities. Monitor progress against the plan in the Weekly Commitment Meetings and Monthly planning meetings.
  
  

New Initiatives

• Identify key issues and working on driving innovation and leverage technology in order to achieve business objectives
  
  

3, Education & Experience

Education Qualification (Highest):

• Full-time MBA from a reputed Management Institute
  
  

Experience Range

• Minimum 5 years of Sales, preferable from FMCG industry
  
  

Desirable Experience

• Experience in Beverages Industry would be an added advantage.
  
  

4, SKILLS REQUIRED: Skills, Description, Proficiency Level

Functional Skills - Functional Expert

• Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization
• Proven ability to drive the sales process from plan to close
• Strong business sense and industry expertise
• Successful experience in consistently meeting or exceeding targets
  
  

Behavioral Skills - Expert

• Good Interpersonal Skill
• Good Communication Skill
• General Awareness: Knows the fundamental or general understanding of concepts.
• Working Knowledge: Has broad job knowledge; knows and applies the full range of concepts and practices. Has broad / working knowledge of the subject. Candidate should use these concepts in day to day practices.
• Functional Expert: Candidate is certified functional expert with strong knowledge on concepts.
• Mastery: Candidate is subject matter expert and has command over the subject/ concepts.
  
  

About Us

RJ Corp is a leading Indian conglomerate with a diversified presence across Food and Beverages, Quick-Service Restaurants, Retail, Healthcare, and Education . With operations across India and international markets including Nepal, Sri Lanka, Zambia, Morocco, and Nigeria , we are the powerhouse behind some of the most recognized global and homegrown brands.

Group Companies

• Varun Beverages Ltd (VBL) : VBL is a flagship business of RJ Corp and the world’s largest PepsiCo franchise bottler (outside US), managing a wide portfolio including Pepsi, Mountain Dew, Sting, 7UP, Tropicana, Aquafina, Slice , and Gatorade .
• Devyani International Ltd (DIL) : India’s largest franchisee of Yum! Brands , operating KFC , Pizza Hut , Costa Coffee , and homegrown brands like Vaango and Food Street .
• Devyani Food Industries Ltd (DFIL) : A key player in food processing and dairy, known for the Cream bell ice cream brand and other high-quality offerings.
• RJ Corp Retail : Retail partner for premium global brands like Nike and TWG Tea , bringing world-class lifestyle and performance products to consumers.
• Cryoviva & Lineage Healthcare : Offering stem cell banking and premium maternity care through modern facilities and expert services.
• DPS & MMI Schools : Advancing quality education through schools in partnership with Delhi Public School Society and Modern Montessori International .
  
  

About The Team

Varun Beverages Ltd (VBL) is 2 nd largest franchisees of PepsiCo globally, and a key player in the Global beverage industry. As a flagship company of the diversified RJ Corp group, VBL is engaged in the manufacturing, bottling, and distribution of a wide range of carbonated soft drinks, non-carbonated beverages, and packaged drinking water including trademarks owned by PepsiCo.

With a strong footprint across India , Nepal, Sri Lanka, Morocco, Zambia, and Zimbabwe, VBL operates numerous state-of-the-art manufacturing facilities and an extensive distribution network. The company’s product portfolio includes popular global brands such as Pepsi, Mountain Dew, Mirinda , 7UP, Tropicana, Slice, Aquafina, Gatorade and Creambell Milk .

Driven by operational excellence, sustainability, and innovation, Varun Beverages continues to expand its reach while maintaining the highest standards of quality, safety, and customer satisfaction. The company is listed on Indian stock exchanges and is recognized for its robust growth, efficient supply chain, and commitment to long-term value creation.