Area Manager-Customer Development

No Relocation Assistance Offered

Job Number #167956 - Coimbatore, Tamil Nadu, India

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Job Summary

To manage execution of sales, distribution and promotions in a designated area with a view to

achieving branch objectives for the area

Job Context &;Challenges :

Meet sales, distribution and promotion goals in the district through close supervision, training and

mentoring a team of CDOs and collaborative working with the stockists.

Key Accountabilities

Distribution management

• Stockist management
• Provide recommendations to stockist for improving return on investment, infrastructure and
  
  

coverage

• Ensure availability of optimum stocks at stockist point through VMI or standard order booking
• Trade management
• Ensure the following through the team
• Identification of new markets/accounts and bringing them under direct coverage on a regular
  
  

basis

• Addition of speciality wholesalers
• Classification of stores in route list according to the accurate RE
• Reduction in number of non-purchasers
• Optimum usage of activations to drive sales
  
  

In-store Management

• Coordinate with local in-store team to ensure development of effective POP solutions
• Take initiatives to drive conversions in the wholesale channel for better ICRE conversions
• Ensure efficient implementation of various transparencies inside stores through compliance
  
  

to T&C

• Improve new product launches /promos (on time sell-ins, effective in-store execution and
  
  

clear communication on shelves)

Market

• Secure and draw insights from any competitive information available in public domain
  
  

Regarding

• New products
• Activities
• Schemes
• Any other developments
  
  

Data based working and communication

• Analyse market share and brand wise performance of IDT in the area handled
• Manage key performance matrices like growth in focus brands, ERC, etc.
• Utilize data to drive overall business performance
• Setting objectives for market visits
• Reviewing team performance against plan
• Reviewing stockist performance against plan
  
  

Developing and training

• Ensure that all CDOs in their team are trained (e.g. classroom &; on the job training) well to
  
  

perform their job

• Ensuring sales call efficiency
• Trade management
• Stockist management
• DT management
• In-store management
• Data based planned working, etc.
• Use PM&D tools optimally for driving performance for the CDOs
• Setting smart objectives
• Self-assessment
• Mid-year review
• Final review
  
  

Meetings

• Conduct monthly/quarterly meetings with CDOs and PSRs
• Key activity updates
• Next month activity planning
  
  

Reporting

• Compile reports and information as per requirements communicated by RM
  
  

Relationship Building

• Maintain trust and understanding in working with stockist and trade in general, especially
  
  

partner with key wholesalers to drive business

• Share success stories
• Communicate program to build off-takes
• Mutually work towards category growth
• Resolve issues, etc.
  
  

Required Qualifications

• Post graduate in Business Administration
• 2+ years of experience in FMCG Companies (managerial role and similar market environment)
  
  

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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