Ad Operations Executive (Meta & Google)

Job Title: Ad Operations Executive (Meta & Google)

Location: Bangalore (On-site, 6-day work week)

Experience Required: 2+ years in ad operations / campaign trafficking

1. Role Overview

Own the end-to-end setup, trafficking, monitoring, and hygiene of paid campaigns on Meta Ads Manager and Google Ads. Maintain flawless execution, rapid turnaround on asset uploads, and real-time campaign adjustments while delivering clean, actionable reports via Google Sheets

Entry Level job role | Budget till 5lpa

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2. Key Responsibilities

Campaign Trafficking

• Upload creatives, audience lists, UTMs, and tracking pixels across Meta & Google.• QA every placement before launch (copy, links, budgets, objectives).
• Zero launch errors; assets live within agreed SLAs.

Campaign Management

• Daily health checks: spend pacing, delivery issues, learning-phase exits.
• Execute bulk edits (bids, budgets, pauses) as directed by the PM team.
• Refresh ads/experiments without breaking data continuity.
• 100% issues flagged & fixed same-day; minimal downtime.

Reporting & Dashboards

• Maintain automated spend/performance trackers in Google Sheets/Looker Studio.
• Reconcile ad platform data with CRM/order data for daily ROAS & CPL snapshots.
• Share concise “red-flag” summaries before 10 AM.
• Reports delivered by cut-off; <5% variance vs. platform data.

Tagging & Tracking

• Ensure correct UTM conventions and offline conversion imports.
• Accurate attribution and functioning pixels 100% of the time.

Process Hygiene

• Maintain naming conventions, asset libraries, and change logs.
• Document SOPs and suggest workflow optimizations.
• SOP adherence score; audits passed with no critical lapses.

3. Must-Have Skills & Experience

• 2–4 years hands-on in Meta Ads Manager and Google Ads (Search & Display).
• Strong grasp of placement types, bid strategies, learning phase mechanics.
• Basic Google Sheets: pivot tables.
• Familiar with bulk upload tools (Google Editor, Meta’s bulksheet)
• .Eye for detail: can spot a broken link, duplicate audience, or spend spike instantly.
• Comfort with a 6-day, high-velocity performance-marketing environment.

4. Good-to-Have

Looker Studio dashboarding or basic SQL/BigQuery exposure.

Experience integrating ad data with CRM/web analytics.

5. KPIs

• You’ll Own Campaign launch error rate
• SLA adherence for asset uploads & edits.
• Reporting timeliness and accuracy% of spend in delivery vs. pacing target
• Pixel / conversion tracking uptime