Social Media Executive(Entertainment & POP Culture)

We are looking for a Subject Matter Expert (SME) with a strong passion for entertainment, pop culture, and celebrity news. The ideal candidate should be deeply connected to Bollywood, Hollywood, OTT platforms, web series, internet trends, and celebrity gossip. They should be able to identify trending conversations, content opportunities, and audience interests to help grow our entertainment pages.

• Track and monitor Bollywood, Hollywood, OTT, and celebrity news daily.
• Identify trending topics and convert them into engaging content opportunities.
• Develop content ideas, content calendars, and campaign concepts.
• Stay updated on movie releases, web series, award shows, celebrity events, and internet trends.
• Provide content briefs and direction to creative teams.
• Monitor competitor pages and identify content gaps.
• Ensure content is timely, relevant, and aligned with audience interests.
• Support community and content teams with entertainment insights and trend forecasting.
• Analyze content performance and recommend improvements.

• Strong interest in Bollywood, Hollywood, OTT content, and celebrity culture.
• Regular consumer of movies, web series, entertainment news, and social media trends.
• Excellent understanding of internet culture and viral content.
• Strong research and content ideation skills.
• Ability to identify trends before they become mainstream.
• Good written communication skills.

• Experience managing entertainment, media, or pop-culture pages.
• Active follower of platforms like Instagram, X, Reddit, YouTube, and entertainment portals.
• Knowledge of Netflix, Prime Video, Disney+, JioHotstar, and other OTT ecosystems.
• Understanding of audience behavior within entertainment and celebrity content.

• Quality and quantity of content ideas generated.
• Trend adoption speed.
• Contribution to viral and high-engagement content.
• Growth in reach, engagement, and shareability.
• Content relevance and consistency.

Someone who knows about a celebrity breakup before it trends, has a watchlist longer than their weekend, follows major Bollywood and Hollywood developments, keeps up with OTT releases, and naturally spots content opportunities in every entertainment conversation. They should be highly plugged into internet culture and understand what entertainment audiences want to consume and share.