Product Marketing Manager
Tvs Chennai
Date: 2 weeks ago
City: Chennai, Tamil Nadu
Contract type: Full time
Functional Responsibilities
Consumer Insight: Building consumer centricity in all our marketing efforts through research.
Location: Chennai.
- Formulate an overall marketing strategy for a set of residential properties in order to increase the Sales, maximize revenues and create brand value
- Formulate plans which include offline, print, digital and maintaining key relations with agencies & others.
- Increase the visibility and the awareness of the properties across the potential markets
- Introduce innovative marketing ideas to increase the footfall/ walk-ins
- Develop a desired market positioning for the properties
- Track & monitor the marketing activities
- Monitor competition and what other players in the respective segments are doing.
- Formulate the marketing calendar for the month, quarter, year in terms of the events, marketing initiatives, branding and promotional activities
- Maintain the annual marketing budget of the respective properties on detailed revenue and expense projections; in line with the overall marketing strategy
- Review and approve the Advertising/ communication strategy, assess the credibility and commercial feasibility and finalize the advertising and PR agencies
- Review and finalize the creative campaign for ATL, BTL and events on a regular basis and oversee the smooth execution of the events and monitor the performance of the various agencies involved
- Collaboration & partnership with agencies for lead generation.
- Work with the Sales/Sourcing team to understand their needs and come up with suggestions to attract the right target market.
- Brief the agencies of the clear objectives and ensure the communication is in line with the same.
- Must formulate content for presentation/Social Media/ Press releases, etc
- Analyze and review the leads closures, walk-ins to ensure the plan can be tracked and monitored to give us maximum mileage for the market spends
- Develop and execute customer engagement programs/ events to generate leads and drive sales/ revenue opportunity.
- Work in collaboration with other brands that can have a positive or rub off influence on our Residential.
- Provide direction/ inputs for preparing the annual marketing plan as per the directives on project launches and phase extensions
- Provide direction/ inputs for formulation of brand identity, advertising strategy and media plan and budget
- Provide direction/ inputs to plan and co-coordinate the development and implementation of media programs/ campaigns designed to keep the relevant audience informed of organizational projects/ services, accomplishments or agendas through print (newspaper, magazines), electronic (Television), outdoor (city hoardings) and on-line(website) media, NRI/Out Station market promotions, etc.
- Plan and execute project launches / broker and bankers meet / press conferences etc.
- Contribute to the exhibition participation by assisting in the brief, look-and-feel of the stall, etc.
Consumer Insight: Building consumer centricity in all our marketing efforts through research.
- To help Identify relevant customer need gaps that can become valued inputs for product development – based on a better understanding of the customer’s dreams, hopes and aspirations.
- To ensure a better understanding of the target customer, such that a sharply defined customer-centric product proposition emerges, backed by research-driven insights
- To build a customer-centric brand that can connect with masses – this is essential if we want to expand the market
- Identify need for research
- Write research brief
- Review proposals and methodology
- Provide input for research include the writing of concepts
- Manage the execution of research
- Translate research findings into actionable strategy and planning initiatives to support the brand, development of new products and marketing.
- MBA from a Reputed College / Institution,
- Fluent in both spoken and written English
Location: Chennai.
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
Workday Integration Analyst
Glencore,
Chennai, Tamil Nadu
3 days ago
Workday Integration Analyst - HR TechnologyHuman Resources DepartmentMelrose, Johannesburg, South Africa / Chennai, IndiaWe are seeking a Workday Integration Analyst to join our global HR Technology team and support the ongoing development and optimization of our Workday integration landscape. You will be responsible for designing, developing, maintaining, and supporting integrations that enable seamless data exchange between Workday and internal as...
Product Analyst
UPS,
Chennai, Tamil Nadu
5 days ago
Before you apply to a job, select your language preference from the options available at the top right of this page.Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrow—people with...
Fitness Manager
Curefit,
Chennai, Tamil Nadu
1 week ago
The Fitness Manager is responsible for ensuring exceptional training performance and experience delivery across General Trainers and Personal Trainers. This role focuses on driving Personal Training (PT) revenue, maintaining high training standards, ensuring SOP adherence, and creating a safe, inclusive, and high-performing gym environment. The Training Manager will also lead trainer development through continuous education and upskilling.Gym Manager, Fitness Trainer,...
