Performance Specialist

About Connect2Learn

Connect2Learn is a fast-growing EdTech startup focused on delivering high-quality, personalized learning experiences for children across the globe. We work with a strong network of expert teachers to help students build academic excellence and essential life skills through live, interactive online classes. Our mission is to make learning accessible, engaging, and outcome-driven, while creating meaningful career opportunities for educators and professionals alike.

Focus Area

● Function: Marketing & Growth

● Scope: Global Digital Marketing (ANZ, UK, US, Middle East)

Responsibilities

Paid Advertising Management, Campaign Optimization, Performance Analytics, Lead Generation, Conversion Tracking, and Digital Growth Strategy.

Key Responsibilities

● Plan, execute, and manage paid marketing campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), and other digital channels.

● Monitor campaign performance and continuously optimize ads, targeting, and budgets to improve lead quality and conversion rates.

● Conduct A/B testing on creatives, ad copies, landing pages, and audience targeting to enhance campaign performance.

● Track and analyze marketing performance using tools like Google Analytics, Meta Business Manager, and other marketing analytics platforms.

● Manage lead generation campaigns to support business growth and student acquisition across international markets.

● Collaborate with the creative, content, and operations teams to develop high-performing marketing assets and campaigns.

● Ensure proper conversion tracking, pixel integration, and funnel optimization for accurate performance measurement.

● Maintain campaign reports, dashboards, and performance insights to support strategic marketing decisions.

● Stay updated with latest digital marketing trends, tools, and platform updates to improve campaign effectiveness.