Marketing Head

SDP Labs


Date: 2 weeks ago
City: Chandīgarh, Chandigarh
Contract type: Full time
We are looking for a Growth-Oriented Marketing Manager who will own and drive ProofHub's digital growth across global markets. The ideal candidate understands paid + organic marketing deeply, has experience in B2B SaaS, and knows how to align marketing strategy with revenue outcomes.

Growth And Revenue Ownership

The candidate will have responsibilities across the following functions:

  • Own key growth metrics: Sign-ups, MQLs & SQLs, trial-to-paid conversion, CAC, and funnel conversion rates.
  • Drive strategies to increase qualified sign-ups, product adoption, and revenue contribution from marketing.
  • Build scalable acquisition systems across channels.
  • Ensure growth is sustainable and ROI-driven.

Digital Marketing Leadership (Paid + Organic):

  • Plan and optimise global campaigns across Google Ads and retargeting platforms.
  • Continuously improve CAC and ROAS.
  • Conduct A/B testing across ads, landing pages, and messaging.
  • Lead SEO strategy (technical + content-driven).
  • Drive high-intent traffic through content marketing.
  • Build long-term inbound growth systems.
  • Optimise website funnels and landing page conversions.

Sales Collaboration And Revenue Alignment

  • Work closely with the Sales team to define MQL and SQL criteria, improve lead quality, and reduce lead leakage.
  • Analyse MQL and SQL Revenue conversion data.
  • Identify bottlenecks in the sales funnel.
  • Ensure marketing campaigns support sales objections and use cases.
  • Collaborate on case studies, sales enablement content, and target account campaigns (if applicable)
  • Align messaging across website, ads, and sales conversations.

Content And Messaging Strategy

  • Define positioning and messaging frameworks.
  • Oversee blog strategy, landing pages, campaign messaging, and product communication
  • Ensure content supports SEO, conversion, and sales enablement
  • Maintain brand consistency globally.

Team Leadership And Cross-Functional Management

  • Lead and mentor the digital marketing and content team.
  • Set clear KPIs and accountability systems.
  • Translate business goals into measurable marketing deliverables.
  • Work closely with the product team, sales team, and leadership.

Data, Reporting And Optimisation

  • Build performance dashboards.
  • Track marketing contribution to revenue.
  • Monitor: CAC, conversion rates, LTV: CAC ratio, channel-wise performance, etc.
  • Present actionable insights to leadership.
  • Make data-backed budget allocation decisions.

Requirements

  • 5-8+ years in Digital/Growth Marketing.
  • Minimum 2-3 years in B2B SaaS marketing.
  • Proven track record of driving sign-ups and revenue growth.
  • Experience working closely with Sales teams.
  • Strong understanding of funnel metrics and revenue analytics.
  • Experience managing multi-channel global campaigns.
  • Hands-on mindset with strategic thinking ability.

Good To Have

  • Growth mindset
  • Revenu
  • Growth mindset
  • Revenue-oriented thinking
  • Strong analytical ability
  • Leadership & team management
  • Cross-functional collaboration
  • Decision-making under pressure

This job was posted by Amandeep Kaur from SDP Labs / ProofHub.

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