Head of Gamified CXs, Lifecycle Experiences

DESCRIPTION

As a Senior Product Manager / Head of Gamified Experiences on Amazon, you will own the product vision and execution roadmap for our Gamified Experiences charter. This charter sits at the intersection of behavioral science, game mechanics, and customer lifecycle strategy - and is responsible for designing and scaling engagement systems that transform occasional buyers into deeply settled customers across our emerging locales.

You will lead the end-to-end product strategy for milestone-based rewards, missions, challenges, and progression systems that drive measurable increases in purchase frequency, selection width, and customer retention.

Your systems will determine which gamified intervention to present, to whom, at what lifecycle stage, and with what reward construct - powered by our Intelligence Models and orchestrated through our agentic platform.

This is a strategic and technical role that requires equal comfort with game design frameworks, ML-powered personalization, and financial sustainability modeling. You will work closely with applied scientists, software engineers, marketing stakeholders, and category teams to ship experiences that delight hundreds of millions of customers while driving settlement across India, Mexico, Brazil, Turkey, Saudi Arabia, UAE, Australia, Singapore, and South Africa.

A day in the life
Define and drive the 3-year product vision for Gamified Experiences across all emerging locales

Own the P&L for gamification programs - including advertiser funding models

Ship milestone-based rewards, missions, and progression systems that measurably improve customer settlement metrics

Build and maintain the gamification configuration platform (Rewards Console) enabling self-service challenge creation by category and marketing teams

Partner with Applied Science on challenge selection algorithms, reward denomination optimization, and customer journey orchestration

Drive weekly operating cadence with marketing, category advertisers, and BizOps to design, launch, and audit challenge constructs

Establish always-on gamification programs (vs. campaign-based) that build long-term customer habits and brand perception

About the team
The Lifecycle Experiences team is on a mission to deepen customer engagement across Amazon's fastest-growing marketplaces. We own the end-to-end customer lifecycle - from first purchase to habitual shopping - across India, Mexico, Brazil, Turkey, Saudi Arabia, UAE, Australia, Singapore, and South Africa. Our north star is moving customers from occasional buyers to loyal, high-frequency shoppers.

We build and scale programs including Gamified Experiences, Rewards, Promotions Orchestration, and Personalization - reaching millions of customers across our fast growing marketplaces. We operate at the intersection of product, marketing, and data science, and we move fast.

BASIC QUALIFICATIONS

• 6+ years of product or program management, product marketing, business development or technology experience
• Bachelor's degree or equivalent
• Experience owning/driving roadmap strategy and definition
• Experience with end to end product delivery
• Experience with feature delivery and tradeoffs of a product
• Experience as a product manager or owner
• Experience owning technology products
• Experience building and launching Games or Gamified experiences at scale

PREFERRED QUALIFICATIONS

• Experience in influencing senior leadership through data driven insights
• Experience working across functional teams and senior stakeholders

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