Digital Marketing Manager

Responsibilities:

• Plan and execute digital marketing campaigns across multiple platforms.
• Manage App Store Optimization (ASO) for Android and iOS applications.
• Optimize app titles, descriptions, keywords, screenshots, and metadata for better ranking.
• Conduct keyword research, competitor analysis, and market research.
• Manage and optimize campaigns on Google Ads, Meta Ads, and other platforms.
• Handle paid and organic user acquisition campaigns.
• Monitor app performance, installs, retention, ratings, and conversion metrics.
• Execute retention and lifecycle marketing strategies to improve engagement.
• Analyze LTV (Lifetime Value) and monetization performance.
• Conduct A/B testing and growth experiments for campaign optimization.
• Work on AI automation tools and marketing workflow automation.
• Coordinate with design and development teams for creatives and app updates.
• Analyze campaign performance and prepare reports using analytics tools.
• Stay updated with the latest digital marketing, ASO, and AI automation trends.

Skills Required:

• App Store Optimization (ASO)
• Paid User Acquisition
• Organic User Acquisition
• Retention & Lifecycle Marketing
• LTV (Lifetime Value) & Monetization Strategies
• Growth Experiments & Performance Tracking
• A/B Testing
• AI Automation & Marketing Automation Tools
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Google Ads Management
• Meta Ads (Facebook & Instagram Ads)
• Keyword Research & Competitor Analysis
• Social Media Marketing (SMM)
• Content Marketing & Copywriting Basics
• Google Analytics & Performance Tracking
• Basic Knowledge of Mobile App Marketing
• Email Marketing & Lead Generation
• Data Analysis & Reporting Skills
• Communication & Presentation Skills
• Creative Thinking & Problem Solving
• Time Management & Multitasking Ability