Creative Head — Content & Social

Ideation

• You come up with the content ideas, angles and hooks yourself, every day, without waiting for a brief.
• You turn each product — AR car idols, VR darshan, smart frames — into several different content concepts.
• You track what is trending and convert it into brand content quickly.
• You plan content series and campaigns instead of one-off posts.
• You generate a lot of ideas and pick the ones worth producing.

Copywriting

• You write the hooks, captions, scripts, ad copy and CTAs across all our content.
• You hold the brand voice and write in both English and devotional Hindi, in a register that suits a bhakti audience.
• You write ad copy that converts, not just copy that reads well.
• You can write hooks and ad copy quickly, in volume, and on the spot.

Ownership and output

• You set the quality bar on every reel, static and ad, and you do not let flat work go out.
• You brief the team, give clear feedback and push the work until it is right.
• You are accountable for the numbers — views, shares, watch-through and ROAS.

Must have

• Experience working with D2C brands.
• Commercial reels that have crossed 1 million views, which you can show us.
• The ability to write hooks and ad copy on the spot.
• Experience leading a creative team.
• A strong command of short-form content.
• Copywriting in both English and Hindi.
• A track record of running and scaling brand social accounts.
• Experience with paid ads, both static and video.

Not a fit if you

• Have not worked with a D2C brand.
• Cannot show a commercial reel that has crossed 1 million views.
• Cannot write hooks and ad copy on the go.
• Need a brief and a day before you can come up with ideas.
• Can only execute and cannot lead or direct a team.
• See this as a posting or calendar job.
• Claim results but cannot show the numbers behind them.
• If you require more than 1 day to create an ad