Business Executive

Job Description

Role Business Executive Non- Metro

Designation Business Executive

Function Sales

Department Domestic Sales

Reporting to Area Business Manager

Job Grade L1B

Direct Reportees NA

Indirect Reportees NA

Role Objective: Achieve and exceed sales targets in the assigned territory by implementing effective sales strategies to

create a positive image of USV among customers

Key Responsibilities

Sales Management

• Achieve and exceed assigned targets by generating new prescriptions and continuing the existing prescription base
  
  

(RCPA)

• Ensure product availability at the chemist level
• Undertake corrective actions to bridge any gaps ensuring timely escalation in field efforts and strategy execution
• Analyse sales data (Product, Service, Customer) using all available dashboards and incorporate insights into sales
  
  

planning leveraging digital tools with support from Area Business Manager

• Implement the addition, deletion and visit frequency updates of Standard Visit List/Chemist Visit List to reach all
  
  

Standard Visit List doctors / Chemist Visit List retailers according to the assigned frequency

• Update Monthly Tour Plan / Standard Tour Plan and prepare day wise coverage plan
• Follow up with healthcare professionals to achieve the desired outcomes for incremental business from both in-clinic
  
  

and out-clinic activities

• Execute structured sales plans for a diverse customer base including specialists and general physicians
• Ensure conversion of non-core doctors
• Participate in Joint Field Work sessions, review meetings and cycle meetings
• Submit timely reports and feedback while adhering to compliance requirements
• Support line managers with relevant information in joint calls and review meetings
• Create and regularly update standard visit list of relevant HCPs, corporate hospitals, chemists and stockists monthly
  
  

tour plan and coverage plan

Supply Chain Management

• Conduct periodic retail chemist prescription audits (RCPA) at relevant chemists (trade, floating, dispensing & chains)
  
  

to assess prescription flow and product availability

People and Culture

• Demonstrate Credo values and behaviours to build trust and credibility with customers & colleagues
• Participate in Learning and Development programmes
  
  

STAKEHOLDER INTERACTION

Type of Interaction: Internal

Interaction with: Area Business Manager, Regional Business Manager, Zonal Business Manager, Marketing

Nature of Interaction: Routine communication in connection with specified tasks and handling escalations from

accounts. Communication requiring some level of diplomacy, coordination, synergy and sensitisation on IR matters

Type of Interaction: External

Interaction with: Healthcare Professionals / Clearing and Forwarding Agents / Stockist / Chemists/ Other Stakeholders

(Paramedics, Purchase Officers/Head Nurse- Team Specific)

• Nature of Interaction: Influence customers through detailed technical explanations of products
  
  

Job Requirements

Professional Experience and Relevant Skills

• Minimum of six months of experience in Pharma sales for candidates with a science background and a minimum of
  
  

two years of experience in Pharma sales for those with a non-science background

• Must possess proficiency in using CRM software and other relevant tools, a basic understanding of sales and
  
  

marketing principles and excellent relationship-building skills with healthcare professionals. Must demonstrate

persistence and ability for frequent follow-ups

Academic Qualifications & Certifications

• Educational Qualification: Bachelor of Science (BSc) Graduate /B Pharma/D Pharma
  
  

Functional Competency

Customer Orientation

Achievement Orientation

Planning & Execution

Effective Communication

Exhibits Grit

Collaboration

Adaptability

Integrity and Process Comp