Business Analyst
Purplle.com
Date: 3 hours ago
City: Remote, Remote
Contract type: Intern
Remote
Key Responsibilities
Location: Mumbai
Internship Duration: 6 months About Company
Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.
What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.
- Data Extraction & Analysis: Pull data from various internal databases using SQL and compile large datasets for analysis.
- Dashboarding & Reporting: Build and maintain automated dashboards and trackers (via Excel, Power BI, or Tableau) to monitor daily business KPIs.
- Problem Solving: Deep-dive into operational metrics to identify bottlenecks, trends, and growth opportunities.
- Cross-Functional Collaboration: Partner with different business verticals to understand their data requirements and deliver meaningful reports.
- Documentation: Maintain clear documentation of data definitions, analysis methodologies, and business processes.
- Educational Background: Currently pursuing or recently graduated with a degree in Engineering, Mathematics, Statistics, Finance, MBA, or a related analytical field.
- Foundational knowledge of SQL (joins, aggregations, basic queries) is highly preferred.
- Familiarity with data visualization tools like Power BI or Tableau is a strong plus.
- Analytical Mindset: Strong problem-solving abilities with a knack for numbers and structural thinking.
- Communication: Excellent verbal and written communication skills to present data findings clearly to non-technical stakeholders.
- Attitude: A self-starter who thrives in a fast-paced, dynamic environment and has a strong eagerness to learn.
- Hands-on experience working on live, impactful business projects.
- Mentorship from seasoned industry professionals.
- A high-growth, fast-paced work culture with zero bureaucracy.
- Certificate of Internship and a potential Pre-Placement Offer (PPO) based on performance.
Location: Mumbai
Internship Duration: 6 months About Company
Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.
What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.
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