Assistant Manager - Product Brand and Marketing Strategy

Nissan Motor Corporation


Date: 2 weeks ago
City: Chennai, Tamil Nadu
Contract type: Full time
Job Title

AMIEO [EVP-7] - Product Brand and Marketing Strategy

Department

AMIEO Product Brand and Marketing Strategy Department

Level

Direct Manager

DGM - AMIEO Product Brand and Marketing Strategy Department

Manager's Manager

GM - AMIEO Product Brand and Marketing Strategy Department

Purpose of the Job

  • Support segment RPM/CMM (PBMS - Product Brand Marketing Startegy) for defining and executing the product strategy and marketing roadmap for the Nissan brand
  • The role will ensure alignment between market needs, customer preferences, competitive positioning, and Nissan's global product vision to drive sustainable growth, profitability, and market share.
  • This role requires strong cross-functional coordination with global headquarters, regional teams, Marketing, Sales, etc.

Qualifications & Experience

  • BEng Mechanical and or equivalent qualification
  • Preferred MBA or ME / MTech (not must) from reputed institute
  • Min. 2~3-years' experience in an automotive manufacturing company in Product Planning / Product Marketing / Program Planning role.
  • Strong understanding of:
  • Automotive technologies (ICE, EV, Hybrid)
  • GCC / Middle East automotive market
  • Consumer trends and digital ecosystems

Major Activities

Support in Defining Vehicle Concepts:

  • Identify opportunities with customer unmet needs, In Depth study for Customer Lifestyle, demographics, Emotional aspirational needs evolution, propose new product requests for AMIEO region.
  • Analysis of Vehicle segments, NCBS, UNS, ALS, JATO, SBIS, mTAB and other Market Intelligence reports to define the future product

Product Planning Milestone Responsibility from Region Side for AMIEO projects:

  • Define Focus Target Customer and their key needs
  • Identify Strategic Competitive Advantage
  • Define key hardware specs to realise Concept (including vehicle platform, Body Type & others)
  • Validate & fine tune Focus Target Customer, Strategic Advantage, Concept & design through customer survey
  • Analyze market trends including electrification, connectivity, and mobility solutions.

Support in Product Improvement of existing product, Life Cycle Planning.

  • Obtain consumer feedback from Market Intelligence through surveys, research and data checking to determine customer needs and price ranges
  • Propose Life events for each project to keep model refreshments and competitiveness with changing market and competition environment. It includes (Minor change, MY events, Special Editions etc.)
  • Track competition movement and strategies and ensure competitive advantage is secured in current and future vehicles.
  • Track industry trends (SUV shift, EV adoption, digital retail trends).
  • Identify gaps in the portfolio and recommend new product opportunities.

Support and synergize with other key stakeholders and get relevant products into the market:

  • Coordinate with key stakeholders such as Engineering, Program director, Program management office, CPS, AMIEO Product Planning, Product Marketing, CVE, NML Japan etc...
  • Propose concepts planned based on region market study to the CPS and provide detailed rationale

Support in Go-to-Market & Launch strategy Management

  • Support in end-to-end new model launch planning including timelines, volume planning, and coordination with Marketing stakeholders.
  • Collaborate with marketing teams to define launch campaigns and communication strategies.
  • Ensure readiness across sales, dealers, and aftersales before product launch.
  • Track launch performance and adjust strategies accordingly.

Key Performance Indicators (KPIs)

  • Market share growth (overall & segment-wise)
  • Product profitability and margin achievement
  • Successful new model launches (timing, volume achievement)
  • Pricing competitiveness index
  • Brand awareness and campaign effectiveness

Personal Characteristics

  • Demonstrates strong ownership, takes initiative, and consistently drives projects and business objectives to successful completion.
  • Able to anticipate market trends, customer needs, and competitive developments, translating insights into effective business strategies.
  • Thrives in a dynamic environment, manages changing priorities effectively, and performs well under pressure while maintaining focus on key objectives.
  • Builds strong working relationships across cross-functional teams and regional stakeholders, fostering a culture of teamwork and trust.
  • Maintains a deep understanding of customer needs and market expectations while balancing commercial objectives to drive sustainable business growth.

Skills & Competencies

  • Speed in execution, negotiation, and assertiveness
  • Strong interpersonal skills to engage with stakeholders across different countries and markets (e.g., Japan, Europe, Middle East, India, South Africa, Australia)
  • Comprehension of the AMIEO automotive market environment and industry dynamics
  • Good computer skills, including Microsoft Excel and PowerPoint
  • Good driving skills
  • Willingness and ability to travel internationally (valid passport)
  • Strong commercial acumen (pricing and profitability)
  • Data-driven decision-making capability
  • Project management and execution excellence
  • Stakeholder management and influencing skills
  • Excellent communication and presentation skills

Chennai India

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