AI Product Marketing Manager
Tassel Connect
Date: 2 weeks ago
City: Rājkot, Gujarat
Contract type: Full time
The Role
This is a high-leverage, high-ownership role for someone who wants to directly move revenue. You'll be responsible for identifying and unlocking new markets and verticals, and for driving go-to-market strategy for new products and product enhancements. This isn't a role for someone who wants a big team, a heavy process, or a slow, "perfect-plan-first" approach — we're looking for someone who does more with less, leans on AI tooling to move faster and leaner, tests often, fails fast, and ties everything back to pipeline and revenue impact.
What You'll Do
This is a high-leverage, high-ownership role for someone who wants to directly move revenue. You'll be responsible for identifying and unlocking new markets and verticals, and for driving go-to-market strategy for new products and product enhancements. This isn't a role for someone who wants a big team, a heavy process, or a slow, "perfect-plan-first" approach — we're looking for someone who does more with less, leans on AI tooling to move faster and leaner, tests often, fails fast, and ties everything back to pipeline and revenue impact.
What You'll Do
- Lead go-to-market strategy and execution for new products, features, and enhancements; from launch planning through post-launch measurement
- Use AI tools to accelerate research, content creation, competitive analysis, and asset production. Building enablement materials (pitch decks, battlecards, one-pagers, demo scripts) faster and with less manual lift
- Build a test-and-learn engine: launch scrappy, ship small experiments across messaging, positioning, and channels, measure quickly, kill what doesn't work, and double down on what does
- Partner closely with Sales and Customer Success to understand what's working and not working in market, and translate that into sharper positioning and stronger win rates
- Identify opportunities to automate or streamline recurring PMM workflows (competitive tracking, win/loss synthesis, launch comms, reporting) so time goes toward high-leverage strategic work, not manual production
- Define and track success metrics tied to revenue outcomes (pipeline generated, win rate, expansion revenue, new logo growth in new segments)
- Continuously prioritize ruthlessly. Focus on the highest-leverage markets, products, and enhancements that move the revenue needle, and don't be afraid to move on quickly from what isn't working
- 4+ years of product marketing experience, ideally in B2B SaaS; ed tech or higher ed experience a plus
- Track record of launching new products or entering new markets/verticals with measurable revenue impact
- Hands-on experience using AI tools to increase output and efficiency; not just familiarity, but real fluency in building AI into your workflow
- A genuine test-often, fail-fast mindset. Comfortable shipping imperfect work quickly, measuring results, and iterating rather than over-planning
- Strong bias to action. Comfortable operating with limited resources and prioritizing what actually drives revenue over "nice to have" marketing polish
- Excellent written and verbal communication skills; ability to translate product capabilities into compelling, sales-ready narratives
- Experience partnering closely with Sales and using their feedback loop to sharpen positioning
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