Head - Marketing (Leading MNC Manufacturing Co)

Vertex Corporate Services


Date: 1 week ago
City: Mumbai, Maharashtra
Contract type: Full time
Vertex Corporate Services
Position: Head - Marketing (Leading MNC Manufacturing Co)

Role

  • To lead the marketing function for creating brand affinity for the Company in the market and gain market share through marketing campaigns and other means
  • Grow the market for the Company's products in the B2B B2C segment by creating a premium position in the market for the products and the Corporate brand
  • Responsible for market research product development along with continuous process improvement.
  • Excellent category and customer understanding in the market across all customer groups
  • Overseeing both digital and non-digital communication channels to create awareness for the brand
  • Responsible for new product / solutions development by identifying market potential, ensuring product development and product evaluation in market. Create a business plan to test launch and finalize on the business plan for solutions launch.
  • Will be responsible for customer marketing, product management and category creation of new categories
  • Will be the custodian of the brand and create ATL communication both TVC and digital platforms thereby enhancing the brand image of the company
  • Responsible for competition analysis benchmarking in similar and substitute markets. Tracking performance and volume generation of competitor's products.
  • Will head a team of 15-20 members, including Product Managers, Branding/ Customer Marketing Digital Marketing professionals

Requirements

  • Educational Qualifications: MBA from a good institute
  • 14-20 yrs of experience in Marketing, from Industries like Consumer Durables/ Building Materials/ Automotive/ Paints/ Lighting/ Consumer Goods etc.
  • Should have good experience in Brand Management, Brand Communications, Product Management, Digital Marketing and Consumer Marketing
  • Should have good experience in Category Creation
  • Strong exposure to Digital Marketing and Consumer Marketing is required, besides Brand Management
  • Should have shown consistent results over the course of his/her career
  • Should be good at Relationship Building and working along with other stakeholders
  • Should have a passion for Marketing
  • Should have good oral and written communication skills
  • Should be a keen observer of marketing trends amongst competition and should be able to spot trends and opportunities early
  • Should have very high learning ability, if from another Industry
  • Work history should exhibit job stability

Location: Mumbai

This position is for a Client of Vertex which is a Leading MNC Manufacturing Company

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