Zonal Marketing Manager
Ather Energy
Date: 3 weeks ago
City: Chennai, Tamil Nadu
Contract type: Full time
You’ll be our: Zonal Marketing Manager
You’ll be based at: Zonal Office (depending on the Zone): Chennai / Ahmedabad
You’ll be Aligned with: Zonal Marketing Head
You’ll be a member of:Marketing Team
What you’ll do at Ather:
You’ll be based at: Zonal Office (depending on the Zone): Chennai / Ahmedabad
You’ll be Aligned with: Zonal Marketing Head
You’ll be a member of:Marketing Team
What you’ll do at Ather:
- Zonal Marketing & Business Planning:
- Working closely with the zonal sales heads on monthly, quarterly and annual zonal business plans and drawing a corresponding zonal marketing plan.
- Ensuring zonal marketing planning for all Ather products; Scooter (primary), Accessories, Merchandise, Connected Service, Charging Infrastructure & more
- Manage Brand Ather in Zone(s)
- Conceptualize & manage regional campaigns:
- Derive regional insights from sales funnel, research, market travels and more
- Build micro-campaigns to leverage regional insights \ solve regional challenges
- Strengthen brand positioning, build salience and aspiration in the region
- Build the zonal marketing ecosystem in designated zone(s); creative agency partner, event & activation partners, media partners and more
- Manage new-market GTM & launches in the zone(s)
- Implementing centrally-driven campaigns in zone(s) via sales & agency partners
- Provide planning & execution support to sales & dealership teams in driving dealer-driven marketing campaigns (events, test-rides & BTL)
- Handle select central brand projects on a need basis. Example: ATL campaigns, researching, solutioning & planning the execution of an all-India brand/business project
- Ability to build new processes and systems to drive marketing operations in zone(s)
- Ability to work with sales counter parts & agency partners
- Wholistic business understanding: marketing, media, trade & sales
- Strong brief writing skills
- Knack of picking customer insights through data & consumer interactions
- Campaign & project management skills
- Openness to travel 5 to 7 days every month
- An MBA in marketing (or related stream) from tier 1/2 institutes
- Experience of 6-8 years in Sales & Marketing preferably in a hardware product industry
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
Business Analyst
Virtusa,
Chennai, Tamil Nadu
22 hours ago
P1C3STSWe are seeking a seasoned Technical Business Analyst with a strong background in business and technical analysis, preferably within the banking and payments sector. The ideal candidate will possess the analytical skills necessary to bridge the gap between IT and the business, ensuring that technology solutions align with strategic objectives.Conduct thorough business and technical analysis to define requirements for projects...
DevOps / Cloud Engineer
JUARA IT SOLUTIONS,
Chennai, Tamil Nadu
3 days ago
Job Title: DevOps / Cloud EngineerLocation: Pan IndiaExperience: 6+ YearsNotice Period: Immediate or up to 30 DaysJob DescriptionWe are looking for a highly experienced DevOps/Cloud Engineer to support our decentralized application infrastructure. The ideal candidate will have strong experience in managing cloud services, serverless architectures, and decentralized storage solutions like IPFS and Arweave. This role involves working closely with blockchain...
Trainee
Twin City Fan India Pvt Ltd,
Chennai, Tamil Nadu
1 week ago
Job DetailsDescriptionResponsibilities:Your Role As Order Entry - Trainee Will EncompassReview orders for completeness and accuracyEnter and process orders and change orders in company ERP systems with a high degree of accuracyWork with inside Sales Application Engineers on technical and pricing issuesRespond to Manufacturing questions and requests for order changes and system updatesCoordinate new orders with Sales, Engineering, Purchasing, Credit and...
