Zonal Marketing Manager

Ather Energy


Date: 1 day ago
City: Chennai, Tamil Nadu
Contract type: Full time
You’ll be our: Zonal Marketing Manager

You’ll be based at: Zonal Office (depending on the Zone): Chennai / Ahmedabad

You’ll be Aligned with: Zonal Marketing Head

You’ll be a member of:Marketing Team

What you’ll do at Ather:

  • Zonal Marketing & Business Planning:
    • Working closely with the zonal sales heads on monthly, quarterly and annual zonal business plans and drawing a corresponding zonal marketing plan.
    • Ensuring zonal marketing planning for all Ather products; Scooter (primary), Accessories, Merchandise, Connected Service, Charging Infrastructure & more
  • Manage Brand Ather in Zone(s)
    • Conceptualize & manage regional campaigns:
      • Derive regional insights from sales funnel, research, market travels and more
      • Build micro-campaigns to leverage regional insights \ solve regional challenges
      • Strengthen brand positioning, build salience and aspiration in the region
    • Build the zonal marketing ecosystem in designated zone(s); creative agency partner, event & activation partners, media partners and more
    • Manage new-market GTM & launches in the zone(s)
    • Implementing centrally-driven campaigns in zone(s) via sales & agency partners
    • Provide planning & execution support to sales & dealership teams in driving dealer-driven marketing campaigns (events, test-rides & BTL)
  • Handle select central brand projects on a need basis. Example: ATL campaigns, researching, solutioning & planning the execution of an all-India brand/business project

Here’s what we are looking for:

  • Ability to build new processes and systems to drive marketing operations in zone(s)
  • Ability to work with sales counter parts & agency partners
  • Wholistic business understanding: marketing, media, trade & sales
  • Strong brief writing skills
  • Knack of picking customer insights through data & consumer interactions
  • Campaign & project management skills
  • Openness to travel 5 to 7 days every month

You bring to Ather:

  • An MBA in marketing (or related stream) from tier 1/2 institutes
  • Experience of 6-8 years in Sales & Marketing preferably in a hardware product industry

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