Zonal Marketing Manager
Ather Energy
Date: 1 day ago
City: Chennai, Tamil Nadu
Contract type: Full time

You’ll be our: Zonal Marketing Manager
You’ll be based at: Zonal Office (depending on the Zone): Chennai / Ahmedabad
You’ll be Aligned with: Zonal Marketing Head
You’ll be a member of:Marketing Team
What you’ll do at Ather:
You’ll be based at: Zonal Office (depending on the Zone): Chennai / Ahmedabad
You’ll be Aligned with: Zonal Marketing Head
You’ll be a member of:Marketing Team
What you’ll do at Ather:
- Zonal Marketing & Business Planning:
- Working closely with the zonal sales heads on monthly, quarterly and annual zonal business plans and drawing a corresponding zonal marketing plan.
- Ensuring zonal marketing planning for all Ather products; Scooter (primary), Accessories, Merchandise, Connected Service, Charging Infrastructure & more
- Manage Brand Ather in Zone(s)
- Conceptualize & manage regional campaigns:
- Derive regional insights from sales funnel, research, market travels and more
- Build micro-campaigns to leverage regional insights \ solve regional challenges
- Strengthen brand positioning, build salience and aspiration in the region
- Build the zonal marketing ecosystem in designated zone(s); creative agency partner, event & activation partners, media partners and more
- Manage new-market GTM & launches in the zone(s)
- Implementing centrally-driven campaigns in zone(s) via sales & agency partners
- Provide planning & execution support to sales & dealership teams in driving dealer-driven marketing campaigns (events, test-rides & BTL)
- Handle select central brand projects on a need basis. Example: ATL campaigns, researching, solutioning & planning the execution of an all-India brand/business project
- Ability to build new processes and systems to drive marketing operations in zone(s)
- Ability to work with sales counter parts & agency partners
- Wholistic business understanding: marketing, media, trade & sales
- Strong brief writing skills
- Knack of picking customer insights through data & consumer interactions
- Campaign & project management skills
- Openness to travel 5 to 7 days every month
- An MBA in marketing (or related stream) from tier 1/2 institutes
- Experience of 6-8 years in Sales & Marketing preferably in a hardware product industry
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
R&D Manager, India - Kemin Food Technologies
Kemin Industries,
Chennai, Tamil Nadu
27 minutes ago
OverviewT he R&D Manager is responsible for driving the organization's technological advancements and ensuring that its products and services meet the highest standards of quality and innovation. The manager is expected to oversee research and development activities, lead a team of scientists, ensure regulatory compliance, manage the quality department and collaborate with other departments within R&D budgets. Additionally, the manager...

Customer Support Onboarding Associate
Toast,
Chennai, Tamil Nadu
3 days ago
Customer Onboarding / Customer implementation Support SpecialistLocation: Chennai , Work Mode: HybridShift: Night Shift / Uk Shift (6:30 PM – 4:00 AM IST or 2:00 PM – 11:00 PM)Qualification: Bachelor's Degree is mandatoryAt Toast, we’re building the restaurant platform that helps restaurants adapt, take control, and get back to doing what they love—growing the businesses they’re passionate about.Bready to make...

Account Executive 2
Equinix,
Chennai, Tamil Nadu
4 days ago
Who are we?Equinix is the world’s digital infrastructure company, operating over 260 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply...
