Zevo360 - Manager - Marketing

About Zevo360 Technologies : Technologies, founded by Aman Dasot, is a purpose-driven company committed to improving the lives of women and families through technology. We leverage curated content and innovative resources to empower users, fostering creativity and impact-driven growth in a collaborative work environment.

About The Role

The Marketing Manager will oversee the development and execution of both Digital and BTL (Below-the-Line) marketing strategies, aimed at driving brand visibility, customer acquisition, and revenue growth. This role combines strategic planning, team leadership, and a focus on measurable results to maintain a strong brand presence across both online and offline channels.

Key Responsibilities

Strategic Planning :

• Develop comprehensive digital and BTL marketing strategies aligned with business goals.
• Lead Go-to-Market (GTM) strategies for new products and services in collaboration with the CEO.
  
  

Digital Marketing Execution

• Implement multi-channel digital campaigns across SEO, SEM, social media, content marketing, and email marketing.
• Optimise user experience (UX) and user interface (UI) of digital assets for better engagement and conversion.
• Manage the organisation's online presence, including the website, blog, and social media accounts.
  
  

BTL Marketing Execution

• Craft and execute BTL strategies for events, trade shows, and public relations to complement overall marketing goals.
  
  

Content Marketing & SEO

• Lead content marketing initiatives, ensuring content creation, distribution, and promotion.
• Implement SEO strategies to improve organic rankings through keyword research and on/off-page tactics.
  
  

Lead Generation & Customer Acquisition

• Develop lead generation strategies that drive qualified leads and optimise conversion rates.
• Monitor and analyse key performance indicators (KPIs) to track lead generation efforts.
  
  

Brand Development & Reputation Management

• Strengthen brand identity and positioning through cohesive messaging and public relations.
• Monitor online reviews, social media, and customer feedback to maintain brand reputation.
  
  

Data Analysis & Performance Tracking

• Use digital analytics tools to assess traffic, conversions, and campaign performance.
• Report on ROI and adjust strategies based on insights for continuous improvement.
  
  

Agency & Vendor Collaboration

• Work with creative agencies and external vendors to develop and execute marketing campaigns.
• Ensure branding consistency across all marketing channels and touchpoints.
  
  

Budget & Resource Management

• Manage the marketing budget, optimising resource allocation for maximum ROI.
  
  

Team Leadership

• Lead a marketing team, providing mentorship, guidance, and performance evaluations.
• Foster a collaborative, high-performance culture focused on achieving measurable results.
  
  

Cross-functional Collaboration

• Align marketing strategies with sales, product, and other teams to meet business objectives.
• Maintain relationships with key stakeholders and partners for co-marketing initiatives.
  
  

Market Research & Competitive Analysis

• Conduct research to inform marketing strategies and identify growth opportunities.
  
  

Attributes

• Strategic Thinker : Ability to align marketing with business objectives.
• Leadership : Strong skills in leading and mentoring a team.
• Analytical Mindset : Proficient in data-driven decision-making.
• Creativity & Innovation : Ability to develop engaging, unique campaigns.
• Tech-Savvy : Expertise in digital marketing tools and technologies.
• Customer-Centric : Deep understanding of target audiences and customer behaviors.
• Results-Oriented : Focused on achieving and optimizing measurable outcomes.
• Strong Communication : Clear, effective communication across stakeholders and teams.
  
  

Qualifications & Experience

• Education : Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• Experience : 4-6+ years in marketing (preferably in a leadership role); experience in digital and traditional marketing required.
  
  

(ref:updazz.com)