Upstox - Senior Manager - Brand

# Senior Manager

• Brand Mumbai **Department:** Marketing /
• Full-time** /
  
  

**On-site**

## The Upstox Story: Upstox is one of India's leading Fin-Tech companies with a mission to simplify trading & investing to make it easily accessible to the masses. We aim to enable everyone, from new investors to seasoned traders, to invest across multiple categories with our state-of-the-art trade & investment platform and commission-free pricing. We offer numerous asset categories to invest in, like Stocks, IPOs, Mutual Funds, and more. By focusing on our customers needs and equipping them with personalised yet powerful tools, we witnessed a steep growth of 800 PERCENT in our customer base from 25 Thousand in 2017 to 2 Lakh in 20

• With 1500 PERCENT growth in 2020, currently, over 10 million customers trust us with their investment decisions, thus setting us on the course to become an industry-leader in the country. Our mission is simple - to break down the complexities of investing and make it more effortless, accessible, affordable, and easy for the masses to adopt. This key principle when infused with intuitive design and leading-edge technology will help us empower every Indian to take control of their investments. RKSV Securities was founded by Ravi Kumar and Shrinivas Viswanath in 2009 and was soon graced by Kavitha Subramanian as the third co-founder in 20
• Backed by Ratan Tata, Upstox had raised $4 million in Series A funding in early 2016 that was led by Kalaari Capital. The Series B funding round scaled multifold and witnessed an investment of $25 million by US-based investment firm
• Tiger Global Management in September 20
• We have a team of highly skilled technology and finance professionals, and are currently looking for highly motivated field experts to be part of our high-energy team. ## Here is what you need to know about this role: **Job Title:** Senior Manager
• Brand (Full-Time)
• Location:** Mumbai
  
  

###

summary: You will be responsible for overseeing all aspects of brand marketing and communication to drive brand growth and market presence. This role requires strategic thinking, strong leadership, and a deep understanding of brand strategy, Media strategy, and marketing communications. The ideal candidate will be able to develop and execute comprehensive annual brand plans that align with business objectives and enhance brand equity. ### Your way to impact:

• Be self-driven / quick starter
• Have an ownership mindset
• Aggressively drive and deliver results
  
  

### In your day-to-day role you will:

• Leading brand marketing initiatives to enhance brand awareness and relevance
• Managing budgets and analysing media and metrics for optimal resource allocation
• Collaborating with product and growth teams to align strategies and maximize revenue
• Orchestrating integrated marketing communications across various channels
• Developing comprehensive marketing strategies aligned with business objectives
• Crafting and implementing long-term brand strategies for sustained success
• Develop a strong attitudinal and behavioural understanding of priority audiences to identify key insights to guide strategic direction and ideas
• Knowledge of media channels and media industry planning tools
• Knowledge of Digital and TV media and planning principles
  
  

### What do you need to bring?

• Proven track record of success in brand marketing, with at least 10 years of experience
• Bachelor's degree (MBA preferred) in Marketing or related field
• Demonstrated leadership in fast-growing companies
• Strong analytical and communication skills
• Ability to inspire and motivate cross-functional teams
• Strategic thinker with a creative mindset
• Adaptability in fast-paced environments
  
  

Upstox is an Equal Opportunity Employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other characteristics.