Trade Marketing Executive - East

[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.]

YOUR OPPORTUNITY

Trade Marketing Executive/ Sr. Executive at Bacardi works in tight collaboration with their Regional Teams and play a critical role in taking our great portfolio of brands to the next level by driving volumes and augmenting market share. They do this by brilliant execution of brand strategies taking them through the line, ensuring commercial excellence.

About You

As Trade Marketing Executive/ Sr. Executive, you will own responsibility for the development, execution, and performance of all events/activations designed to increase brand presence and ultimate take-away. You will be responsible for management and monitoring of Trade Marketing Investments and initiatives execution. You would also be responsible for contribution to the Company’s goals and objectives and improve market share, customer satisfaction and productivity performance by establishing channel strategies and implementing the associated plans.

This role is based in Kolkata and will require extensive travelling in order to connect with customers and third parties.

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

• Responsible for any form of communication directly or indirectly linked to Company/Brand equity in collaboration with Consumer Marketing.
• Responsible for ensuring alignment across the Sales and Marketing organizations on regional sales team asks and marketing initiatives, including coordination with Customer Marketing and budget management.
• Lead in-market delivery of all trade facing brand activities in partnership with Consumer/Customer Marketing teams, as defined in the IAP, ensuring executional excellence.
• Manage A&P budget for the region planning activations and promotions driving equity, brand awareness and recruitments.
• Responsible for working closely with key customers to provide category and shopper insights to drive performance.
• Manage and evaluate trade promotion levels to achieve maximum returns.
• Actively support effective matrix working across customer marketing and regional sales teams
  
  

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

• Experience in multiple specialty areas: planning & execution of activations, leveraging new/emerging channels for recruitments, promotions, events, agency management etc.
• Commercial or trade marketing experience preferably with a Beverages/ FMCG / alco- beverage industry. Drinks and Lifestyle Category experience is an advantage.
• Great commercial acumen and the ability to translate great brand strategies into a tangible commercial advantage with a strong understanding of promotional activity and through-the-line activation.
• Ability to interpret marketing vision and drive value adding insights to increase market share or drive volumes.
• Strong analytical & financial skills and budget management experience
• Excellent presentation skills with strong interpersonal leadership and team management skills
• Ability to communicate at different organization levels
  
  

PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR

• Globally minded and able to demonstrate cross-cultural understanding and sensitivity.
• Great communication skills and gravitas with the ability to present credibly to local and global stakeholders.
• Good at Multitasking & Socially engaging. We want someone who will love this job and make that clear for everyone they work with!
• Someone who can create a strong positive first impression and easily form great relationships with new customers, consumers and stakeholders.
• Someone who can study the competitive market in the region and use available insights to develop initiatives to grow the category. Should be willing to travel through different markets in west.
  
  

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience
  
  

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan
  
  

Health & Wellbeing

• Medical, Critical Illness, and Life Insurance
• Calm Meditation App subscription (free)
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies
  
  

Additional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.