Team Mgr - Digital Marketing
Cognizant
Date: 1 week ago
City: Hyderabad, Telangana
Contract type: Full time
About The Job
In this role, you will be responsible for servicing specialised support to programmatic accounts of clients across industries, owning programmatic media strategy, adoption and acceleration across assigned accounts, with the goal to develop and execute business plans to drive customer and business growth.
Responsibilities
In this role, you will be responsible for servicing specialised support to programmatic accounts of clients across industries, owning programmatic media strategy, adoption and acceleration across assigned accounts, with the goal to develop and execute business plans to drive customer and business growth.
Responsibilities
- Grow relationships with internal stakeholders, clients and agency teams, building relationships with digital media decision makers, to understand their core business objectives. Identify opportunities and deliver solutions that leverage programmatic media tools.
- Develop joint strategies that drive display and video investments, optimizing internal resources across cross-functional areas to develop sales approaches, customized narratives, and provide product development feedback.
- Build knowledge of the programmatic landscape, and serve as a thought leader to clients around the evolving advertising landscape and programmatic opportunities.
- Provide detailed account analysis to ensure that advertisers are exceeding performance goals.
- Own platform training, media planning, and execution of Display, third-party Video, YouTube, and CTV campaigns.
- Educate clients around the changing privacy landscape, ensuring clients are set up for success now and in the future.
- Min 2+ years of experience in Digital Marketing Operations (Content / Campaign Management / Optimization).
- Strong verbal and written communication skills (fluent English) with top tier Multitasking and Analytical skills.
- Expected to work independently with high levels of attention to detail.
- Proactively communicate issues and seek inputs for solutions.
- Average excel skills (vlookups, string functions, logical functions & pivot tables).
- Knowledge on digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients for a minimum of 2+ years.
- Preferred background with using different DSPs.
- Experience on integrations between programmatic platforms/sales and ad serving systems
- Experience with media agencies (digital and traditional/offline), including understanding of the market landscape.
- Experience partnering with clients on advertising products or martech/adtech (e.g., pitching solutions, consulting, or demonstrating products).
- Excellent relationship management skills, with experience in facilitation and influencing at executive leadership levels.
- Excellent project management skills in overseeing multiple, simultaneous solutions executed by support teams, and ability to work collaboratively on projects in a cross-functional team setting.
- Excellent problem-solving business approach, with the ability to navigate ambiguity and manage multiple priorities.
- DV360 platform knowledge is mandatory.
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