Team Lead- Content Writer

Job Category: Content Writing

Job Type: Full Time

Job Location: Pune

Description: As a content writer team lead you will play a pivotal role in shaping and execting the content strategy of our organization

Job Summary

As a Content Writer Team Lead, you will play a pivotal role in shaping and executing the content strategy of our organization. You will lead a team of talented content writers, ensuring the production of high-quality, engaging, and relevant content across various platforms. This role requires exceptional writing skills, team management capabilities, and a deep understanding of content marketing principles.

Key Responsibilities

• Content Strategy Development:
• Collaborate with the content manager to develop and refine content strategies aligned with the company’s goals.
• Conduct research to identify industry trends, audience preferences, and competitor content strategies.
• Team Leadership:
• Lead, mentor, and motivate a team of content writers to achieve individual and team goals.
• Assign tasks, set clear expectations, and provide feedback to enhance team performance.
• Foster a collaborative and creative work environment within the team.
• Content Creation:
• Write high-quality content, including blog posts, articles, social media updates, and other marketing collateral.
• Edit and proofread content to ensure accuracy, clarity, and consistency.
• Ensure content is optimized for search engines (SEO) and tailored to target audiences.
• Content Calendar Management:
• Create and maintain a content calendar to ensure a consistent flow of content.
• Monitor deadlines and coordinate content production schedules.
• Performance Analysis:
• Track content performance using analytics tools and provide insights to optimize content strategies.
• Use data-driven insights to refine content topics, formats, and distribution channels.
• Content Distribution:
• Collaborate with the marketing team to promote content through various channels, including social media, email marketing, and partnerships.
• Identify opportunities for guest posting and content syndication.
• Content Quality Assurance:
• Establish and maintain content quality standards, guidelines, and best practices.
• Conduct periodic content audits to ensure consistency and compliance.
• Stakeholder Communication:
• Collaborate with cross-functional teams to gather information and insights for content creation.
• Communicate content strategies and results to key stakeholders.
  

Qualifications

• Bachelor’s degree in English, Journalism, Marketing, or related field (Master’s degree preferred).
• Proven experience in content writing and creation, with a strong portfolio of published content.
• Minimum of five years of experience in content marketing, with at least 2 years in a leadership or supervisory role.
• Exceptional writing and editing skills, with attention to detail and grammar.
• Proficiency in SEO and content optimization techniques.
• Strong analytical skills and the ability to interpret data to drive content decisions.
• Familiarity with content management systems (CMS) and marketing automation tools.
• Excellent interpersonal, communication, and leadership skills.
• Ability to work in a fast-paced, dynamic environment and meet tight deadlines.
• Creative thinking and the ability to generate innovative content ideas.
• A passion for staying up-to-date with industry trends and emerging content formats.