State Fleet Sales Manager
Nayara Energy
Date: 9 hours ago
City: Bengaluru, Karnataka
Contract type: Full time
Job Description
Responsible for implementing various customer programs (payment, loyalty, campaigns, research, analytics, etc.) across segments (retail and fleet) and managing all the related activities. Acquire & ensure relationship with Key Account Customers. Implement various marketing initiatives for this purposein the Business State.
Accountabilities
RESPONSIBILITIES
ACTIVITIES
1 Implement and Manage payment and rewards programs for fleet and non-fleet customer segments in the Business State
State Fleet Manager
Regional Head - Ops
MBA
Responsible for implementing various customer programs (payment, loyalty, campaigns, research, analytics, etc.) across segments (retail and fleet) and managing all the related activities. Acquire & ensure relationship with Key Account Customers. Implement various marketing initiatives for this purposein the Business State.
Accountabilities
RESPONSIBILITIES
ACTIVITIES
1 Implement and Manage payment and rewards programs for fleet and non-fleet customer segments in the Business State
- Roll-out fleet loyalty program & payment programs and ensure that the required acquiring set-up is created across the Business State.
- Responsible for customer acquisition, activation and retention for various customer loyalty programs
- Lead enrolment and activation process of HSD customers on fleet program
State Fleet Manager
Regional Head - Ops
- Develop robust and detailed customer database with proper checks and balances
- Track competitor activities and develop plans with field to retain/increase our market share
- Market feedback to improve loyalty policies and processes across levels (both centrally & at Business State level)
- Co-ordinate with Operations team, Finance, Accounts and IT for seamless settlement of payments for dealers and rewards for customer programs (fleet & retail)
- Integrate Retail Automation with Payment programs (fleet & retail)
- Train field and franchisees for roll-out and implementation of all customer programs
- Manage redemption experience with minimal/real time delivery and strive to increase redemption
- Leverage analytics to support profitable business growth. Monitor and track effectiveness of analytics driven initiatives.
MBA
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