Sr Manager, Marketing (India GTM Leader)

Job title - Senior Manager, Marketing

Nice to meet you!

We’re a leader in data and AI . Through our software and services, we inspire customers around the world to transform data into intelligence - and questions into answers.

We’re also a debt-free multi-billion-dollar organization on our path to IPO-readiness. If you're looking for a dynamic, fulfilling career coupled with flexibility and world-class employee experience, you'll find it here.

Primary Responsibilities

About the job

• End-to-end ownership of marketing strategies, programs, events, and campaigns that generate demand, increase revenue, and build a healthy pipeline.
• Drive brand awareness for SAS and its solutions & directs the development of company communication programs in tandem with local and global teams.
• Collaborates with the Sales, Pre sales, cross-functional teams, and wider Marketing teams to develop and implement strategies and campaigns
• Work with the communications agencies, internal stakeholders, and customers on the communications plan and customer reference program, including customer testimonials, case studies, and press releases
• Delivers measurable results in impacting broader company goals and organizational objectives
• Uses analytics to provide key business insights for data driven decision making
• Works with stakeholders across the organization & identifies marketing opportunities through market research, customer feedback, analytics and best practices
• Works in a matrixed organization & collaborates with global marketing teams to accomplish goals
• Represents SAS with customers, third party vendors and partners
• Performs all functions related to leading and managing a dynamic team, including: determining resource needs and making requests for personnel, equipment, and other resources; recruiting, interviewing, and selecting new employees; setting and communicating performance standards and providing performance feedback and coaching; encouraging and fostering skill development and professional growth
• Establishes and prioritizes department responsibilities/objective relative to the group, department, division, and corporate goals.
• Actively review and tracking the KPIs & ROMI for all marketing campaigns and make data driven decisions and shifts to optimize spending and return
• Have a strong understanding of marketing budgeting and forecasting
  
  

Additional Responsibilities

• Identifies current practices and emerging trends in area of marketing functional expertise
• Communicates and/or presents company or department activities to SAS employees, customers, prospective customers, alliance partners, and industry analysts, as required
  
  

Knowledge, Skills And Abilities

• Bachelor's degree in marketing, business, or a relevant field
• Ability to operate at high-level strategic thinking as well as oversee creative and detailed implementation of strategies. Ability to guide projects from ideation through to completion
• In depth knowledge of B2B marketing and sales techniques, channels, business partner relationship development strategies, and knowledge of the Indian market, B2B technology landscape.
• Must be experienced in functions such as: Campaign and Events, Media Relations & planning, Digital, Analyst Relations, Market Research, Product Marketing, Customer References, Social Media, Collateral building
• Curious & passionate about technology and disruptive technology
• Experienced in coaching teams and individuals.
• Possesses excellent written and verbal communication and presentation skills
• Motivated and enthusiastic about working in complex and challenging environments of a rapidly evolving industry.
• Open & growth-oriented mindset
• Ability to deal with change and guide teams to adapt to change.
• Media & PR agency handling experience
• Public speaking experience preferred.
• Ability to travel frequently.
  
  

Diverse and Inclusive

At SAS, it’s not about fitting into our culture – it’s about adding to it. We believe our people make the difference. Our diverse workforce brings together unique talents and inspires teams to create amazing software that reflects the diversity of our users and customers. Our commitment to diversity is a priority to our leadership, all the way up to the top; and it’s essential to who we are. To put it plainly: you are welcome here.

SAS only sends emails from verified “sas.com” email addresses and never asks for sensitive, personal information or money. If you have any doubts about the authenticity of any type of communication from, or on behalf of SAS, please contact [email protected].

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