Sr Brand Manager (GTM+Scaling Acquisition) at India's Leading Home Interior brand

Experience: 4+ years

Salary: upto INR 15 Lacs p.a (based on experience)

Expected Notice Period: Immediate to 30 days

Opportunity Type: Hybrid, Bangalore office

About the employer brand:

Established in 2014, the brand has grown into India’s leading tech-enabled home interiors brand, providing end-to-end interior services in a personalised, professional way. Through technological interventions, tech-empowered expert designers, and project managers, the company has built a community of over 30,000+ happy customers across the country, over the last nine years. The brand currently services over 22 cities across the country through 50+ Experience Centres.

Role Overview

You will drive the GTM (Go-To-Market) strategy and growth of the brand's product categories and lead integrated brand initiatives for the brand as well as sub-brands. You will also play a key role in supporting offline marketing initiatives. An Ideal candidate would be a results-driven marketing leader with agency or in-house experience managing impactful brand campaigns. You’re a strategic thinker, a stakeholder whisperer, and a master executor who thrives in dynamic environments. The role requires you to be great at project management and have the experience of building new brands.

Job Description

• Lead integrated brand campaigns for the brand and sub-brands, ensuring alignment across all channels.
• Develop and execute GTM strategies for brand's product categories, enhancing category presence and growth.
• Focus on initiatives that help us scale acquisition: SEO project management, Webinar growth, and website optimizations.
• Manage daily marketing operations and stakeholder expectations with precision and professionalism.
• Translate data and consumer insights into actionable strategies that elevate brand performance.
• Collaborate with creative teams to develop initiatives that are both innovative and on-brand.
• Balance long-term planning with the ability to adapt quickly to new challenges and market dynamics.
• Support offline marketing initiatives, ensuring synergy with digital and brand initiatives.
  
  

Job Requirements/Mandatory Skills

• 4+ years of experience in brand marketing or account management at agencies or in-house teams.
• A track record of delivering exceptional brand initiatives that drive both brand equity and results.
• Strong interpersonal and leadership skills for managing internal and external partners.
• A deep understanding of the modern marketing landscape and emerging trends.
• Organized & Adaptable: Capable of managing multiple projects.
• Communication: Excellent written and verbal communication in English.
  
  

Mandatory Traits ( Non -negotiables )

• Proven ability to execute brand initiatives that enhance brand equity and drive results.
• Strong interpersonal and leadership skills for managing internal teams and external partners.
• Deep understanding of the modern marketing landscape and emerging trends.
• Highly organized & adaptable, capable of managing multiple projects simultaneously.
  
  

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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< WB Consultant >