Specialist, Performance Marketing

Marketing is responsible for guiding prospects and customers throughout their journey with Basware. Through providing thought leading insights, practical advice, and a roadmap for automation, in partnership with our Sales function, we enable organizations to drive the transformation of their AP and Finance functions. Leveraging industry leading marketing platforms including Hubspot, and the latest in AI technologies, we activate multi-channel marketing programs to help prospects get informed, build their business case, select the right-fit solutions, and make it all just happen for our customers.

We are seeking a dynamic and data-driven Specialist, Performance Marketing, to join our Marketing Operations team in India. In this role, you will support the planning, measurement and optimization of our marketing campaigns. You will play a key role in leveraging the latest marketing technology, AI tools and data to ensure optimum campaign delivery and performance based on data-driven insights.

The role partners with the other marketing teams to ensure demand generation campaigns are aligned and performing to the brief and meeting key KPIs including lead, MQL and Pipeline targets, based on local market conditions and sales challenges.

Ideal candidates will have a solid understanding of digital marketing tools and data visualization, with a strong interest in how AI can enhance marketing performance. You should thrive in a collaborative environment and enjoy the operational and analytical work that powers marketing success.

Key Responsibilities:

• Set up and manage reporting and data processes for key demand generation initiatives.
• Monitor campaign performance using tools like Google Analytics, HubSpot, SFDC, and Excel, contributing to regular reporting and actionable insights.
• Support campaign planning, testing, and optimization, helping to improve pipeline quality and conversion rates.
• Ensure marketing programs stay on track and that stakeholders are informed of performance and progress.
• Conduct regular audits and maintain marketing data hygiene, tracking and standardization to support campaign readiness and compliance.
• Contribute to A/B testing strategies to enhance engagement and performance.
• Leverage GenAI tools (e.g., ChatGPT, Microsoft Copilot) to support and improve campaign execution.
• Manage daily tasks and timelines using project management tools (e.g., Asana), ensuring visibility and timely delivery.
• Promote alignment across global marketing operations through clear communication and process documentation.
• Stay current with digital marketing trends and bring fresh, data-informed ideas to the team.
  
  

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• 3 - 4 years of experience in digital marketing, marketing operations, or a related field.
• Strong understanding of web analytics, conversion tracking, and campaign performance metrics (e.g., CTR, CPA, ROAS).Experience with GA4, LookerStudio or similar analytical tools.
• Familiarity with digital platforms such as Google Ads, LinkedIn Ads, SEO tools.
• Good understanding of web analytics, conversion tracking, and campaign performance metrics (e.g., CTR, CPA, ROAS, CPL).
• Exposure to campaign optimization including UX testing, or content personalization.
• Experience with data visualization tools such as PowerBI, Tableau or HubSpot dashboards.
• Knowledge of marketing automation platforms such as HubSpot (Marketo, Pardot etc).
• Familiarity with CRM systems and CRM tracking metrics that support digital marketing best practices.
• Strong analytical skills and a data-driven mindset.
• Excellent communication and collaboration skills.
• Proficiency in Microsoft Office, especially Excel (pivot tables, data sorting, etc.).
• Experience with project management tools like Asana, Trello, or Monday.com is a plus.
• Knowledge of SEO and Google adwords a benefit.
• Interest in B2B SaaS, e-commerce, or subscription-based business models.
• Ability to work in a fast-paced global environment with cross-cultural teams.
• Bachelor's degree in marketing, Technology, Business, or related field preferred.