Social Media Specialist

We are seeking a highly analytical and creative Social Media Strategist to drive exceptional results for our diverse client portfolio. This role requires deep, hands-on expertise in Meta Ads and other major social platforms, coupled with the ability to define strong brand strategies across multiple industries. You will be the primary expert responsible for client social performance, reporting, and strategic growth.

Key Responsibilities

• Lead and manage the end-to-end paid social strategy and execution for a roster of clients across various e-commerce industries.
• Design, launch, and optimize high-budget, high-volume campaigns within Meta Ads Manager (Facebook/Instagram), focusing on full-funnel objectives from awareness to conversion (ROAS/CPA targets)
• Develop and execute campaigns on secondary platforms such as LinkedIn, TikTok, and Pinterest, tailoring strategy to each client's target audience and industry norms.
• Continuously test and refine advanced audience strategies, leveraging client data (CRM uploads, pixel data) to maximize ad relevance and efficiency
• Quickly adapt to and articulate a client's brand voice and identity, ensuring all organic and paid social content is consistent, engaging, and platform-native.
• Own the narrative on social performance, creating insightful weekly/monthly reports that tie social metrics (impressions, CTR) directly to business outcomes (leads, ROAS, pipeline value).
• Identify and proactively recommend new social opportunities, ad formats, and budget shifts to grow client performance and agency retention.
  
  

Required Qualifications

• Minimum 4+ years of dedicated experience in paid social media, with at least [3 years] in an agency setting managing multiple client accounts simultaneously.
• Expert, hands-on proficiency in the full suite of Meta Ads Manager (Facebook/Instagram) tools and strong working knowledge of other key social ad platforms.
• Exceptional verbal and written communication skills with the ability to convey complex digital strategy to non-technical client stakeholders.
• Advanced analytical skills, comfort with attribution models, and proficiency in Excel/Google Sheets and Google Analytics (GA4) or similar reporting tools.
• Experience managing campaigns for E-commerce (DTC) clients.
• Experience with advanced tools like Google Tag Manager (GTM) for custom event tracking.