Social Media Marketing (SMM) Executive
Avant-Garde Technologies
Date: 3 weeks ago
City: Kolkāta, West Bengal
Contract type: Full time
Job Summary
We are looking for a creative and proactive Social Media Marketing Executive to manage and grow our brands social media presence. The ideal candidate will have hands-on experience in creating engaging content, managing campaigns, and driving community engagement to achieve business objectives.
Key Responsibilities
Kolkata
We are looking for a creative and proactive Social Media Marketing Executive to manage and grow our brands social media presence. The ideal candidate will have hands-on experience in creating engaging content, managing campaigns, and driving community engagement to achieve business objectives.
Key Responsibilities
- Develop, implement, and manage social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.).
- Create engaging and relevant content (text, images, videos, reels, stories) aligned with the brands voice and objectives in coordination with graphic designer.
- Manage and grow social media pages by increasing followers, engagement, and reach.
- Plan and execute paid social media campaigns to drive traffic, leads, and conversions.
- Monitor social media channels for trends, competitor activities, and user engagement.
- Respond to comments, messages, and inquiries promptly to build community relationships.
- Analyze social media performance metrics and prepare reports with insights and recommendations.
- Collaborate with graphic designers, content writers, and other team members for campaign execution.
- Stay updated with the latest social media trends, tools, algorithms, and best practices.
- 1-2 years of experience as a Social Media Executive, Social Media Coordinator, or similar role.
- Strong understanding of different social media platforms and their best practices.
- Excellent written and verbal communication skills.
- Creative thinking and attention to detail.
- Ability to multitask and manage time effectively to meet deadlines.
- Knowledge of paid ads on Facebook, Instagram, LinkedIn, and other platforms.
- Understanding of social media analytics and reporting.
Kolkata
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