Social Media Manager

Job Description

Title - Social Media Manager

Annual CTC - 4.5 to 5.5 LPA

Expected Experience - 3 to 6 years

Location - Punjab (Preferably Chandigarh)/ Remote

About the Role:

We’re seeking a dynamic and creative Social Media Manager to lead our brand’s presence across digital platforms. This role is responsible for developing and executing social media strategies that drive engagement, build community, and amplify our voice. You’ll be the storyteller, strategist, and analyst behind every post—turning audience insights into meaningful content and measurable impact.

We’re looking for a trend-savvy, data-smart Social Media Manager to craft content that connects and campaigns that convert. If you live online and love making brands shine—let’s talk.

Key Responsibilities

Social Media Strategy & Account Management:

• Launch, grow, and manage Anarvah’s Instagram and Facebook accounts in line with brand voice and tone.
• Identify target audiences and tailor content and strategies to effectively reach and engage them.
• Research and analyse social media trends, competitor activities, and industry best practices to identify new opportunities.

Content Calendar Planning:

• Develop and manage a social media calendar mapped to campaigns, product launches, and business priorities.
• Design, create, and diligently manage a detailed social media content calendar across all active platforms. This includes scheduling posts, stories, reels, live sessions, and other content formats.
• Regularly review social media analytics and performance data to identify high-performing content types and optimal posting times.

Team Coordination for Content Production:

• Liaise with designers, content writers, photographers, and video editors to ensure timely delivery of brand-compliant content.
• Develop a consistent brand voice and visual style across all social media channels.
• Makes things easy by collecting content drafts, sharing everyone’s feedback in one place, and keeping track of updates.

Content Execution & Publishing:

• Strategically schedules content across all platforms, aligning each post with peak engagement times and tailored audience insights to maximize reach and impact.
• Ensure timely scheduling and posting of all planned content (posts, reels, stories, UGC), with proper captions and hashtags.
• After publishing, he should actively track post performance and respond promptly to comments and messages to maintain strong engagement and ensure smooth communication.

Performance Monitoring & Reporting:

• Track insights, prepare weekly/monthly performance reports, and optimize based on results.
• Should be able to critically analyse performance data to uncover trends.
• These reports emphasize key achievements, highlight areas for improvement, and offer strategic recommendations to enhance future social media initiatives.

Lead Generation via Social Media:

• Design and execute content formats that drive B2B inquiries via DMs, forms, or landing pages.
• Entails a strategic focus on creating and optimizing content that actively drives user action towards lead generation.
• Works closely with sales and marketing teams to send leads to the right people, follow up on time, and track how social media leads move through the sales process.

Brand Compliance & Voice Consistency:

• Ensure every piece of content aligns with Anarvah’s tone, brand identity, and visual language.
• Actively monitors social media content and conversations to ensure compliance with industry regulations, company policies, and ethical standards.

Trend Spotting & Experimentation:

• Monitor trends and competitor content; propose and test new ideas in line with Anarvah’s goals.
• Strategic experimentation with new innovations ensures alignment and broader social media goals while positioning the brand as an early adopter in the digital space.

Required Skills and Qualifications:

Technical Skills

• Excellent knowledge of social media platforms, their respective best practices, and analytics tools.
• Proficient in using social media management tools (e.g., Hootsuite, Sprout Social, Buffer) and analytics platforms.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Ability to work independently and as part of a team in a fast-paced environment.

Preferred Qualifications

• Bachelor's degree in Business Administration, Marketing, E-commerce, or a related field.
• Minimum of 2-4 years of proven experience managing social media for a brand or company.
• Strong understanding and hands-on experience with major social media platforms (e.g., Facebook, Instagram, LinkedIn).

About Anarvah

Anarvah is a nutraceutical and functional foods brand. We specialize in sourcing, curating, and packaging lab-tested, quality-assured ingredients and wellness products under our own brand. We’re building a new-age nutraceutical company that blends ancient Indian wisdom with modern scientific validation. From sourcing FSSAI and GMP-certified ingredients to offering export-ready formulations, we aim to be the most trusted brand in clean-label wellness.

What We Offer

• Competitive salary and performance-based incentives.
• A collaborative work environment focused on innovation and growth.
• Opportunities for career advancement within a fast-growing organization.