Social Media (Instagram & YouTube) (23 years)
Mosaic Wellness
Date: 3 weeks ago
City: Mumbai, Maharashtra
Contract type: Full time
Location: Andheri, Mumbai (WFO)
Reports to: Category Director (OWN)
Why This Role Exists
Make OWNs social engine predictable, grow reach & consideration through repeatable formats that are unmistakably OWN (not just FP), while protecting tone and proof.
What Is This Role Expected To Drive
Type: Full-Time
Reports to: Category Director (OWN)
Why This Role Exists
Make OWNs social engine predictable, grow reach & consideration through repeatable formats that are unmistakably OWN (not just FP), while protecting tone and proof.
What Is This Role Expected To Drive
- Organic Reach & Discovery: MoM lift in organic reach across IG & YT
- Consideration: Increase saves and average watch time; grow profile visits that lead to uptick in website traffic
- OWN linkage: 90 PERCENT assets pass brand checks. Strengthen OWNs brand image
- Calendar Discipline: 4-week rolling content slate with creative briefs, scripts, shots, and approvals
- Channel Objectives & Cadences: Define weekly IG/YT goals (fame v/s education) and set content format cadences
- Briefs to Publish: Turn insights into tight briefs (hook, scripts, brand positioning check, thumbnail spec, CTA) and drive execution with creators/editors
- Editorial Ownership: Enforce tone of voice, OWN DBAs, design and content consistency and facts
- Analytics: Weekly reports (reach, saves, retention curves, first-3-seconds drop, click-outs), run A/B hooks, kill/scale decisions
- 23 years managing Instagram & YouTube for a creator, consumer brand or content house
- Proven ability to systematise formats (not just one-off virals): hooks, scripting, thumbnails, publishing discipline
- Data driven: read retention curves, CTRs, RPM basics (YT), and turn metrics into creative changes
- On-brand writing: clear, non-alarmist, fact-checked; comfortable drafting hooks and captions
- Comfortable working with FP on-cam while keeping OWN linkage front and centre
- Basic editing (CapCut/PR), Canva for thumbnails, SEO for YT (metadata, chapters), Meta Business Suite, YouTube Studio, Google Analytics/Mixpanel
Type: Full-Time
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