Social Media Execution & Engagement Analyst

About Artha Group: Artha Group is a performance-first investment house managing over ₹1,250 crores (USD 150M+) across five fund platforms—including Artha Venture Fund, Artha Select Fund, and Artha Continuum Fund. We’ve backed 130+ companies (OYO Rooms, Rapido, Karza, Purplle), delivered 30+ exits, and operate a vertically integrated model spanning venture capital, renewables, and global fund-of-fund structures.

Our brand shows up where our capital goes: in real time, with clarity, and with purpose. This role ensures that presence is maintained with precision.

Role Overview

We’re hiring a Social Media Execution & Engagement Analyst to run the day-to-day operations of Artha’s brand across LinkedIn, Instagram, Twitter, and other platforms. You’ll work directly with the content and community teams to publish, schedule, and maintain consistency across all channels.

This is a hands-on, execution-led role—not a strategy or design seat. While you may collaborate on ideas, your focus is on publishing accuracy, format hygiene, inbox management, and ensuring that what we plan gets shipped, daily.

You will not be expected to manage performance analytics dashboards or reputation monitoring. That responsibility sits with the digital performance analyst. Your role is social, operational, and creative in execution.

Key Responsibilities

Social Media Execution & Publishing

• Schedule and publish content across Artha’s platforms with clean formatting, correct tags, and clear sequencing.
• Collaborate with the content team to convert ideas into structured post drafts, ensuring alignment with visual and tone guidelines.
• Maintain content calendars and coordinate daily publishing rhythms across platforms.
  
  

Caption Writing & Format Hygiene

• Write high-context, high-clarity captions for Instagram, LinkedIn, and Twitter—tailored to startup, investor, and founder communities.
• Apply formatting consistency, character limits, tags, hashtags, and links with zero errors.
  
  

Community Management & Inbox Ownership

• Check, respond, and escalate all inbound messages across platforms—DMs, comments, story replies, etc.
• Manage inboxes daily to ensure no inquiry, lead, or relevant engagement is missed.
  
  

Campaign & Calendar Coordination

• Support campaign rollouts by syncing with the content and design teams on asset readiness, format specifications, and platform behaviors.
• Help maintain version control and avoid duplication across active campaigns or repurposed content.
  
  

Organic Growth Initiatives

• Spot and suggest platform-specific growth hacks—tagging collaborators, leveraging trends, exploring timing experiments, etc.
• Contribute post ideas based on platform behavior insights, even if not responsible for full ideation.
  
  

What We’re Looking For

Experience & Skills

• 2–4 years in social media operations, content coordination, or community management in a fast-paced brand, startup, or agency environment.
• Proficiency with tools like Meta Business Suite, Creator Studio, Buffer, Hootsuite, or Later.
• Strong English writing skills—especially for captions, DMs, and customer engagement.
• Understanding of platform-specific nuances (e.g., hashtags on LinkedIn vs. Instagram, post timing behavior, caption structures, etc.).
  
  

Mindset & Traits

• Execution-led and detail-obsessed—you catch typos before the internet does.
• High ownership over post hygiene, scheduling, and inbox management.
• Calm under volume—can handle multiple platform interactions without losing structure.
• Collaborative but confident in running your own process.
  
  

Compensation

Total Annual Compensation: ₹12,00,000

• Fixed Annual CTC: ₹ 10,00,000
• Annual Retention Bonus: ₹2,00,000 (paid at year-end, not performance-linked)