SEO Specialist

Avant-Garde Technologies


Date: 13 hours ago
City: Kolkāta, West Bengal
Contract type: Full time
Job Summary

We are seeking a results-driven SEO Specialist to develop and implement effective search engine optimization strategies for our digital presence. The ideal candidate will have proven experience in SEO, a strong understanding of current SEO tools and best practices, and the ability to deliver measurable results in organic search rankings, traffic, and conversions.

Key Responsibilities

  • Develop, implement, and optimize SEO strategies to increase organic search visibility and drive targeted traffic.
  • Conduct detailed keyword research to guide content teams and identify new opportunities.
  • Optimize website content, landing pages, and blog posts for SEO best practices.
  • Perform technical SEO audits and work with web developers to ensure websites meet SEO requirements.
  • Monitor, analyze, and report on performance metrics, trends, and rankings using SEO tools (e.g., Google Analytics, Search Console, SEMrush, Ahrefs, Moz).
  • Identify and resolve SEO issues such as crawl errors, duplicate content, and site speed.
  • Develop and execute link-building strategies.
  • Stay up to date with the latest SEO trends, algorithm changes, and best practices.
  • Collaborate with content creators, marketing, and web development teams to implement SEO recommendations.
  • Prepare regular performance reports and present findings and action plans to stakeholders.

Requirements:

  • Proven experience as an SEO Specialist, SEO Manager, or similar role.
  • Strong understanding of search engine algorithms and ranking methods.
  • Hands-on experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
  • Familiarity with content management systems (e.g., WordPress, Shopify) and basic HTML/CSS knowledge.
  • Excellent analytical, problem-solving, and communication skills.
  • Experience with local SEO, e-commerce SEO, or international SEO is a plus.
  • Experience with paid search campaigns (PPC) is an advantage.
  • Familiarity with other digital marketing channels like social media, email marketing, and content marketing.
  • Strong writing and editing skills for optimizing content.

Location:

Kolkata

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