Senior SEO Specialist

PreludeSys


Date: 2 weeks ago
City: Chennai, Tamil Nadu
Contract type: Full time

As an Senior SEO Specialist, you will:

  • Demonstrate curiosity and a deep understanding of emerging GEO trends.
  • Optimize website content, meta tags, and landing pages in line with both SEO and GEO best practices to enhance discoverability in generative AI search engines.
  • Design and implement a sustainable link-building strategy to strengthen the website’s domain authority.
  • Continuously study and interpret changes in Google’s search algorithms.
  • Anticipate and adapt strategies to align with upcoming algorithm updates.
  • Use tools like Google Analytics, Google Search Console, Google Trends, and Google Tag Manager to track site performance.
  • Conduct A/B and multivariate testing to improve user experience and conversion rates.

 

Skills Required:

  • Strong command of both on-page and off-page SEO strategies, including schema markup, meta optimization, site speed improvements, and content structuring.
  • Proven experience optimizing website content for AI tools like ChatGPT, Gemini, and Perplexity to enhance visibility across generative search platforms.
  • Ability to perform detailed SEO audits to identify and fix crawl issues, broken links, sitemap and robots.txt errors, and site architecture problems.
  • Proficient in using these tools for traffic analysis, goal tracking, indexing issues, and reporting KPIs.
  • Experience in optimizing B2B websites with a focus on lead generation, content mapping, and funnel-based navigation.
  • Hands-on experience with tools like SEMRush, Ahrefs, Screaming Frog, Xenu Link Sleuth, WordPress CMS...

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