Senior SEO Specialist
PreludeSys
Date: 9 hours ago
City: Chennai, Tamil Nadu
Contract type: Full time
As an Senior SEO Specialist, you will:
- Demonstrate curiosity and a deep understanding of emerging GEO trends.
- Optimize website content, meta tags, and landing pages in line with both SEO and GEO best practices to enhance discoverability in generative AI search engines.
- Design and implement a sustainable link-building strategy to strengthen the website’s domain authority.
- Continuously study and interpret changes in Google’s search algorithms.
- Anticipate and adapt strategies to align with upcoming algorithm updates.
- Use tools like Google Analytics, Google Search Console, Google Trends, and Google Tag Manager to track site performance.
- Conduct A/B and multivariate testing to improve user experience and conversion rates.
Skills Required:
- Strong command of both on-page and off-page SEO strategies, including schema markup, meta optimization, site speed improvements, and content structuring.
- Proven experience optimizing website content for AI tools like ChatGPT, Gemini, and Perplexity to enhance visibility across generative search platforms.
- Ability to perform detailed SEO audits to identify and fix crawl issues, broken links, sitemap and robots.txt errors, and site architecture problems.
- Proficient in using these tools for traffic analysis, goal tracking, indexing issues, and reporting KPIs.
- Experience in optimizing B2B websites with a focus on lead generation, content mapping, and funnel-based navigation.
- Hands-on experience with tools like SEMRush, Ahrefs, Screaming Frog, Xenu Link Sleuth, WordPress CMS...
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