Senior Product Manager

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function

Marketing

Job Sub Function

Product Management

Job Category

Professional

All Job Posting Locations:

Mumbai, India

Job Description

• Formulate and drive long & short-term strategy for the knee implant brand to achieve business plan and growth aspirations.
• Work closely with product portfolio team to develop overall strategy and long-range plan
• Successfully plan and launch Brand (implant and instrument) extensions aligned to Long term strategy.
• Enable sales team through creative/relevant consumer and orthopedic surgeon marketing campaigns and patient awareness campaigns
• Conceptualize and implement surgeon campaigns to drive awareness and usage continuum in market.
• Identify and create a network of KOLs and engage with them to build strategic relationships to drive trauma brand objectives.
• Drive and achieve Net Sales and Profit (Marketing Contribution) objectives for the given brands.
• Implement portfolio management strategy with resource allocation, pricing, product mix, product rationalization, promotion, forecasting, channel strategies, etc.
• Partner with global supply chain to ensure availability of all products at all times.
• Partner with regional and global teams for launch, support and impactful planning.
• Education:
• You will have a total experience of 4-10 years
• Experience in medical device marketing is preferred
• Experience in joint replacement sales and marketing is preferred
• Experience in digital marketing including direct to patient campaigns is desirable
• Orthopedic healthcare industry knowledge and experience is preferred
• Experience and Skills:
• You will be experienced in handling HCP KOLs
• You will be experienced in driving Non Clinical Stakeholder engagement, Patient Awareness initiatives and conducting Advisory Boards