Senior Marketo Associate

Job Description

We’re looking for an experienced Senior/Lead Marketing Automation Specialist with deep expertise in Marketo to lead strategic automation initiatives, set up or migrate instances, and drive campaign performance at scale.

The ideal candidate should be well-versed in lead lifecycle strategy, campaign optimization, and marketing data governance. If you’re someone who succeeds in a fast-paced environment and can advise both clients and internal stakeholders on best practices, we’d love to hear from you.

Key Skills

• 5–8 years of hands-on experience with Marketo.
• Strong experience in Marketo instance setup or migration.
• Proven ability to define and execute lead lifecycle strategies: scoring, routing, nurturing.
• Proficient in creating scalable campaign frameworks and reusable global templates.
• In-depth knowledge of segmentation, personalization, and engagement optimization.
• Experience in managing email deliverability, A/B testing, and performance analytics.
• Familiarity with data governance, privacy compliance, and deliverability standards.
• Strong documentation and process implementation skills.
• Ability to lead client calls, discovery sessions, and training workshops.
• Insight into AI trends and integration opportunities within marketing automation.
  
  

Roles and Responsibilities

• Lead the setup or migration of Marketo instances from other platforms.
• Design and implement scalable lead lifecycle frameworks (scoring, routing, nurturing).
• Build reusable campaign templates and structures for enterprise-wide use.
• Manage end-to-end strategy and execution of global Marketo campaigns.
• Monitor and improve campaign performance using A/B testing and analytics.
• Enhance audience segmentation, personalization, and engagement strategies.
• Maintain optimal Marketo instance health: folder structure, asset hygiene, field management.
• Ensure data compliance, deliverability best practices, and privacy standards.
• Create and maintain SOPs, documentation, and naming conventions for internal teams.
• Conduct platform audits, develop automation roadmaps, and suggest enhancements.
• Guide AI feature adoption within Marketo and integrated tools.
• Act as a trusted consultant for internal and client stakeholders.
• Drive enablement sessions, training, and ongoing support to ensure platform success.