Senior Manager - User Growth
Meesho
Date: 1 week ago
City: Bengaluru, Karnataka
Contract type: Full time
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About The Team
If you are excited about driving 10X growth for India’s only true (and profitable) e-commerce platform, then this might be the role for you. As part of the Meesho growth team, we drive end-to-end structured growth for Meesho, from improving top of mind awareness to acquisition and activation of new users, all the way to engaging and retaining them, even resurrecting churned users.
Beyond increasing the total active user base at Meesho, we are also the custodians of channelizing user intent in the most optimal way (managing homepage, leveraging deal constructs etc.), and increasing repeat preference for Meesho, through sale events and loyalty programs.
What sets us apart from many other organizations is that we are a fully autonomous Growth engine, with our own dedicated Product, Design, Engineering, Analytics and Creative teams - a fantastic and diverse bunch of generalists and specialists, all united by a passion for growth. We also have a good time outside work, but it's best if you experience it first-hand :)
About The Role
As Senior Manager - Growth you would work on topics ranging from Intent channelization of users across different order stages, formulating and implementing different user-seller programs to make the platform more lucrative and drive intent to purchase at the right time with the right selection in place for different user cohorts.
This will entail solving a wide range of problems (covered below), with the help of a rockstar team and other cross functional stakeholders.
What You Will Do
If you are excited about driving 10X growth for India’s only true (and profitable) e-commerce platform, then this might be the role for you. As part of the Meesho growth team, we drive end-to-end structured growth for Meesho, from improving top of mind awareness to acquisition and activation of new users, all the way to engaging and retaining them, even resurrecting churned users.
Beyond increasing the total active user base at Meesho, we are also the custodians of channelizing user intent in the most optimal way (managing homepage, leveraging deal constructs etc.), and increasing repeat preference for Meesho, through sale events and loyalty programs.
What sets us apart from many other organizations is that we are a fully autonomous Growth engine, with our own dedicated Product, Design, Engineering, Analytics and Creative teams - a fantastic and diverse bunch of generalists and specialists, all united by a passion for growth. We also have a good time outside work, but it's best if you experience it first-hand :)
About The Role
As Senior Manager - Growth you would work on topics ranging from Intent channelization of users across different order stages, formulating and implementing different user-seller programs to make the platform more lucrative and drive intent to purchase at the right time with the right selection in place for different user cohorts.
This will entail solving a wide range of problems (covered below), with the help of a rockstar team and other cross functional stakeholders.
What You Will Do
- I) Long-term strategy / roadmap: Identify and create projects to generate 10X impact for your charter(s). Take audacious goals, own and deliver impact which are structural and long-term in nature for the company
- II) Functional strategy and implementation projects: Identify process improvements (e.g. comm touchpoints, targeted cohort remarketing, user cohort based deal programs) that could help us improve the user experience, and drive repeat preference. This will involve:
- Identifying outsized opportunities, with a strong bias towards user-first thinking
- Breaking down the problem into actionable steps and creating a strong hypothesis to prioritize solution areas
- Working closely with org stakeholders and steering the projects till impact
- III) Leadership Pipeline Building: Invest in your team and mentor them, set them up for success at the next level by providing opportunities to demonstrate new capabilities, provide timely feedback, and groom them to become future leaders
- Bachelor's degree from a top tier institute is required – MBA is preferable
- 3-5+ years of experience in Strategy & amp; Ops/Management, with a consulting background or high-growth startup
- Structured problem-solving skills, 10X thinking, Extreme ownership
- People management skills and ability to collaborate with multiple stakeholders
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